Today’s smartphones and tablet computers are perfect for doing virtually anything you want with the world around you. That means your app should be powerful, reliable, accessible and attractive. App usability is also a key consideration for success. There are many ways to reach potential users, but there are few methods that work like an instant personal assistant. If you think your business could benefit from one, then read on to find out more about some of the most practical mobile app optimization techniques that work.
Everyone knows it takes more than just a great idea to make a business succeed. If you don’t believe that, look at what goes into many popular apps. Features like apps for taking photos, directions, sending text messages, playing games and connecting with friends all need to do more than simply make an app look great. They must provide a purpose that makes consumers happy and keep them coming back. They also need to do all this while using the least amount of resources possible.
A smart idea may be to create a mobile site that has everything you need in one place. These sites often provide everything consumers need to do what they’d expect from a site. They usually include a mobile menu, a shopping cart, payment options, a map and contact information. People love these convenient places, because they are easy to use and they make buying things on the go as easy and fun as possible.
Another idea is to make your app accessible across multiple devices. If you have a website for your company, it should be available to iPhone users, Android users and Windows Phone users. Just like a physical store, you want to give visitors a reason to come to you instead of your competitors. You can do this by optimizing your mobile web pages for each platform, so you end up getting more traffic.
To attract more attention from users, make sure you give them plenty of reasons to come to your app. Don’t make users guess what your product or service is. Make sure they’re clear about what they’re getting with the free app. Give them useful information and enough reasons to want to buy.
To make money with an app and to get customers through the door, make sure you optimize your app for the search engine. There are a lot of places to start once you have an app designed. One of them is Google, which has been successful in monetizing apps through search engine advertising. If you don’t already have an app, you might consider creating one and see how well it does with the search engines. Once you have it optimized, you can go on to other places such as Amazon or Twitter.
The most important thing to remember about an app is to keep it simple. Customers expect to find something useful inside it. Don’t make it hard for them by overloading it with too much information and applications. Remember that most users will look for a few things in your app before they purchase it. Keep it short, informative and entertaining.
Finally, if you aren’t promoting your app, you’re losing out on a potentially large audience and valuable business. It costs money to promote a business and many small businesses simply don’t have the budget for it. If you haven’t signed up for Google AdWords or another advertising program, you should definitely do so as soon as possible.
With your AdWords campaign running, you need to focus on two things: the initial launch and after sales. Your goal is to make sure that each time your app is used, a sale is made. You can do this by testing on your landing page. Create a survey asking users what they want to purchase immediately after downloading the app. You can then create a discount, freebie or offer users something for just answering the survey.
The same goes for after sales marketing. If you’ve created a great app but no one knows about it, you can do this by adding a tweet to your Facebook and Twitter accounts at regular intervals. Make sure that you give them a reason to want to buy your product. This will drive traffic to your business as more people will become aware of you.
Marketing should be a big part of your business plan and should be considered as part of your long term goals. Don’t put your apps aside and forget about them. Make sure that you are marketing them every chance you get. There is plenty of scope to do so.