Very good! How is the week going? Me in full confinement until April 4! But hey, I don’t want to get involved with this topic, let’s get down to business.

Before you jump into the pool to buy any theme, I want to give you 5 tips to keep in mind before choosing a WordPress template . I don’t want you to comment on the same mistakes as me, since I’ve spent a fortune on templates.

The same thing has always happened to me, I see it, I like it and then what happens, I find something I don’t like or it has horrible features.

Let’s see what I bring you:

What am I going to tell you in this article ?

I don’t want to scare you, but you have to be clear that the first template you buy will surely not be the final one.

to the mess

I want to think that you already know how to install a template in WordPress , if you have no idea you can take a look at the post where I explain it step by step.

Now yes, I am going to tell you the 6 tips to choose a template and not screw it up when buying it.

First of all, what do you have to take into account:

1. Take up as little space as possible

As far as possible, it is recommended that the template occupy as little space as possible . If the template occupies more than 3Mb in a .zip file, we are already talking about a template that incorporates many features.

To give you an idea, my template occupies 699Kb , it is very light, but it must also be said that I have had to add a couple of plugins to get the most out of it.

My recommendation is that the template does not bring any extra functionality, and then complement it with a plugin. And if it can be done by code, much better.

Anyway, try to make the template less than 1.5Mb for a blog and 4.5Mb for a Woocommerce store , so you will save resources.

2. Avoid using shortcodes

First of all I am going to explain to you what shortcodes are.

What is a shortcode?A shortcode is a kind of code that is used to implement a functionality on the page without the need for programming.

This would be a shortcode:

This is very cool, because you don’t need to know programming and just putting a little code shows a function.

Most WordPress templates that are purchased on Themeforest are full of shortcodes, and they may not be bad, but what we get is to fill our website with codes that are only useful for those templates.

What happens when we want to change the subject?

Well, we are going to see all the codes scattered on our website, it happened to me and it was a horrible experience, since I had to manually delete all these codes.

3. Avoid having many features

This point is closely related to point number 1. Try to only have the features you need, this really happens when it is a template for Woocommerce, since it is a store and needs many more features than a blog.

I’m going to give you an example.

Imagine that we are going to set up an online store and you want a function to appear in the cart that says how much money is missing to have free shipping. This in itself Woocommerce does not do it, so you need a plugin to do it, and surely it must be paid.

So if the theme you are looking for has it included, well, motherfucker, since we save a plugin (optimize space + resources) and a little money.

In conclusion, it should not be full of features, since we will not be using half of them and they will be occupying absurd space in our hosting.

4. Make the template fast

This point is linked to point number 1, 2 and 3. Here I think you will agree with me that we all like to browse a web that is fast.

I personally hate that it is slow, that it wastes time seeing how the load circuit does not stop. So if the template we choose meets the three previous points, we will make it fast.

Ways to know if a template is fast.

  • Pagespeed Insights : You can copy the url of the demo of the template you want to buy and see what speed it shows.
  • GTmetrix : it is similar to the previous one but more detailed. You have to look at what it marks, and looking at what makes it slow.

It must be said that these methods are not very reliable, but they will help guide you a bit to know which template to choose.

5. Optimized for SEO

Today it is difficult to find a template that is not optimized for SEO, but it should be noted that many times I have found templates that are not, that do not incorporate headers, that the headers are wrong, they do not have implemented schema .

In the next point I explain where you can buy WordPress themes, in all of them except ThemeForest they comply with a correct SEO optimization.

6. Where to buy a WordPress template

There are several sites to get a WordPress template, but you have to be careful as there are many sites that are not trustworthy and you can buy a “shit” template.


Themeforest is the quintessential site, it’s where everyone buys, and yes, I admit it, I’ve also bought templates there. Today if I buy it is to create a store with Woocommerce, for blogs like mine I buy it on another site.

Strengths of Themeforest:

  • Very good price
  • They are pretty and enter the eyes
  • They have a variety that you can not finish
  • Cool WooCommerce Templates

Points against Themeforest

  • the code is horrible
  • They use shortcodes
  • They weigh a lot
  • Many of them are slow
  • You have to install a thousand plugins so that they comply with all the functionalities
  • Many of them do not take SEO into account

Personally, if you can avoid buying on Themeforest better, and if you do, take a good look at the ratings and user comments.


I could go on quite a bit here, as purchasing from StudioPress means having Genesis installed .

You may be wondering what the hell Genesis is, don’t worry, I’ll explain it briefly. Genesis is similar to a template (framework) that is installed before a theme.

So what you do is you have Genesis as a base and then put a child theme. Now I am going to tell you the pros and cons of buying from StudioPress.

StudioPress Strengths

  • Uses Genesis as a base
  • They are optimized and very fast templates
  • clean code
  • SEO optimized
  • The development team is very good

Points against StudioPress

  • They are somewhat more expensive than the rest of the templates
  • The design of some templates are something… as I would say, old basically.
  • The repertoire is somewhat scarce.
  • According to people, they are templates for advanced people (I don’t think so).
  • For Woocommerce poop

For I use Genesis, and I’m super happy, I like the website and it’s very fluid. Note that Genesis is free, but you must purchase a theme from StudioPress in order to get it .

Currently, the market share of Studiopress in Spain is 1.8% with 3,332 websites.


With Generatepress I am not going to lie to you, I knew it by hearsay but I had never stopped to really look at its operation. I was pleasantly surprised, since it is light.

I’m currently using it in one of my projects and I’m getting the taste of it, but it has its buts.

Generatepress is something different from StudioPress, in this case to expand the functionalities of the theme you have to purchase the add-ons or plugins that they sell on their website, you can see them here .

generatepress theme

Advantages of Generate Press

  • Optimized and fast.
  • It’s free, but not entirely.
  • 100% customizable.
  • Light.

Disadvantages of Generatepress

  • You have to install plugins to improve performance.
  • The plugins are paid at $49.95 all together.
  • If you are not a web designer you have to install a plugin just for that.

The truth is that the disadvantages have been very forced, since paying $49 for plugins or add-ons is not very unreasonable either, think that a normal theme is worth that, even a little more.

The only drawback from my point of view is that you have to install the extensions to take advantage of the Generatepress theme. As a web designer I feel that it is a bit limited, but based on the impressions I have made, I put it in one of my TOP themes.

Anyway, if you want a theme where you don’t want to touch a single line of code, Generatepress is your option.

Currently, Generatepress’s market share in Spain is 3.3% with 6,225 websites.


Divi is one of the most talked about topics by marketing or SEO bloggers. It’s designed by the folks at Elegant Themes , a long-standing company that also sells some very interesting plugins.

And with this you will be surprised, I think I will be the only one who does not recommend this topic, and now you will know why.

I would not like to think that bloggers are recommending it because it has an affiliate system as it is another way to monetize your content. I also do the same, but I always try to recommend things that I have personally tried.

I would like to think that it is recommended for people who do not have much idea of ​​code and who are looking for it to have many functionalities .

Therefore, since I have never used Divi (and I doubt I will) I cannot tell you if it is good or bad.

Divi occupies exactly 7.1Mb in version 3.21, and for my taste it is too much. You already know that speed is very important for Google , and a topic like this does not help. If you want to take a look at it, I leave you the official page.

If you want to see their designs I leave you the official page so you can take a look at them.

Divi costs $89 per year, and all its plugins are included or pay $249 and pay only once.

Today, Divi’s market share in Spain is currently 13.97% with 25,890 websites, making it the most used theme.


Another theme recommended by many bloggers, and the same thing happens to me as with Divi, I’ve never used it, but at least this one looks better.

As you may have already noticed, I pay close attention to how much it takes up, and Astra is 5.4Mb in size in version 1.8.1 . For my taste a bit heavy, but what it incorporates is not bad at all, you can take a look at the official page to see the functions it brings.

I can’t explain my views here either, as I have no experience with this template. Soon I’m going to set up a course website and I’ll use Astra to see how it goes.

What I can tell you is that according to the official website it is very light and gives good marks in Google PageSpeed.

aster theme

Astra has a free version that comes with a number of features and then you have the Pro version with much more features. It is priced at $47 per year , or a $249 lifetime version .

Currently, Astra’s market share in Spain is 1.8% with 3,329 websites, on a par with StudioPress

Final conclusion

At this point you may still have doubts, but at least you have more information when buying a WordPress theme. I have a post in which I name my top free themes for WordPress, I’m sure it will help you for your new project.

There are thousands of other pages where you can buy WordPress themes, but these are the best known from my point of view.

If you know of more topics that are good you can write them to me in the comments and I will take a look at them.