When it comes to technology, you always have to go one step further. Basically, we refer to SMEs and brands that aim to sell, show off, generate customers, build loyalty, capture, etc.

For all of them, it is a necessary condition to do everything within their power to achieve their goals, such as having a programming company that develops its own app.

In this case, we are going to focus on the development of these famous web applications, because to gain a greater market share, generate greater advantages and visibility, your company really needs one.

In addition to the many functions that they fulfill, they are one of the most important channels for disseminating content that exists to date, and for this reason today we want to talk to you about all the advantages of a well-developed app.

Advantages of an App for your company or business

1) Increase visibility and online traffic

Today there are many users who are attentive to new trends in applications and look for the latest developments that are within their reach to make things easier for them.

Therefore, if it is possible to reach these users, we are closer to gaining a large number of potential customers.

In addition, it differentiates us from the competition and improves our brand image. Without counting, obviously, that we keep our brand in the user’s mind, since by having easy and direct access, and also having us on their mobile, we are generating a permanent memory.

2) Contributes to complementing the strategy

At the time of considering the marketing objectives, there are several strategies that we must carry out to meet them, so it is important to use some, if not all, of the channels that we have at our disposal, and the use of the app becomes more comfortable speed and range.

3) Helps to generate income

There are free applications that serve to keep the user “hooked” and then be able to sell other services, and there are applications that generate extra income for the company with each download.

Multiplied by millions of users, if an application is ingenious and responsive, it can be a great source of income for the company in question.

4) It allows to know the trend of the clients

There are some mobile applications that can offer basic data of those customers who follow us. In addition to age, gender, geographic location, etc., they can describe to us which product or service they prefer from the several that are offered.

5) Build customer loyalty

This is one of the advantages of an app that stems from the previous idea, since the more we know our customers, the more actions we can generate to retain them and keep them with us.

We know that the abandonment of a brand can happen very quickly, especially considering today’s varied offer. With an app, we are giving more value to our brand image, and we are giving the customer a simpler and faster system to access or search for products.

6) Direct communication path

Having a developed app allows you to inform about discounts, promotions, and last-minute news in an attractive way for the user.

7) Savings in advertising costs

With the advent of social networks, traditional advertising that cost fortunes has been abandoned, and it was difficult to know which audience that message was reaching. Now the use of networks, added to apps, is the cheapest, fastest and most effective way in the long term to spread our services.

8) A solution without time limits

A company can close its offices at 7 pm, but that doesn’t stop it from “serving” its customers. Through an application, customers can continue purchasing a product or hiring a service even if the company is offline.

9) Adaptation to the mobile environment

If you still do not have a responsive website that adapts to the mobile environment, at least if you have an app, you maintain a professional status. Although obviously one thing does not take away from the other, it will allow you to have a presence for customers within the mobile world.

Another separate chapter would be the topic of well-positioned apps, because not only is having an app important, it must also be well-positioned in the ranking of the most popular stores. This can make mobile searches increase, also contributing to the improvement of SEO positioning.

Figures that confirm the advantages of having an App

According to a study by The App Date, only in Spain 4 million applications are downloaded per day. In addition, the study indicates that 86% of Spaniards with smartphones use them to access the Internet, and 41% also use the mobile to connect to the Internet through applications.

These percentages are too high to underestimate the great potential public eager for information, to consume, to know, etc., with which we can meet through mobile devices.

If you know what you want and what your company needs, go ahead! If not… you will always find a web programming company that can help you design the app that your brand needs to jump to success.