When it comes to choosing the right technology for your mobile apps in the next few years, there are many different factors you should think about. Many of them hinge on each carrier and the specific device you have. You also have to consider how compatible your application will be with multiple devices. However, most of all you must focus on how well the technology meets your needs. This is what will ultimately make your app a hit. Here are a few key points to consider as you begin to choose the right technology for your upcoming mobile commerce solution.
Before you start to delve into the features of the application and carriers, consider how well your target market will use their mobile commerce platform. Will they do everything through their phones? Do they want to browse the web on their phones instead of using their computers? Do they use their smart phones to order takeout? Do they want to check bank balances or buy a new car? Think about where your audience is before deciding on the technology for your app.
Once you have a solid idea about who your target market is, you can start delving into the carriers and technologies that will best meet their needs. Are you going to focus on web-based technology? If so, you’ll likely need a mobile commerce server and app store.
On the carrier side of things, you have CDMA, GSM, and TDMA networks. All carriers offer different options for users to choose from. Some carriers will allow only certain applications to work on their systems while others will let any application to run on any system. In addition, some carriers will have more rules about which apps you can install. These choices can impact the cost of your mobile commerce solution. If you have to purchase a server or custom-build your own commerce system, it may be more cost effective to go with a carrier that allows more flexibility.
Mobile platforms provide another important consideration when choosing the right technology for your mobile commerce app. Not all technology works on every phone, nor is it available on every platform. Many people are using smartphones and tablet computers, so the ability to access these devices across multiple platforms is an important consideration. Also consider the screen size, memory, and battery life. Choose technology that will enhance the user experience and make using your app easier and faster. A lightweight technology that consumes little power will help you run more apps and perform better.
In addition to the platform and device type considerations above, consider the other components that will make up your mobile commerce solution. Will you offer a design store or would you prefer to handle design and sales in house? Will you handle payments, or will you offer an online checkout option? Are you going to offer an in-app store or a web based one? And what about integration with social media, sales tracking, analytics, or coupon systems?
While there are some complicated issues involved in the mobile commerce solution you choose, like a database for instance, the most important thing is to think about how you can make your mobile product or service easy to use and accessible to your customers. You want to build a service that will engage your customers and give them what they want. If you choose a technology without thinking about your customers, you could end up with an expensive mistake. Investigate different technologies before you make your decision, and you can choose a mobile commerce solution that will serve you well over time.
As you can see, choosing the right technology for your mobile commerce app is not difficult, but it does require some thought. Take the time to research different technologies, and you can reduce the risk of making a bad investment that will ultimately cost you money. Once you have narrowed down your list, ask your peers for their opinion. Consider their advice when you are making your final decision. This will ensure that you choose the right commerce solution for your business.