It’s not unusual for a seasoned copywriter to use sales phrases or jargon that may sound foreign to the target audience. What you may not know is that such mumblings serve a purpose-they get your point across in a way that imparts a certain kind of authority, convincing your readers that your product or service is cool, unique, and worth buying. The problem with using mumbles or hackneyed language is that they sound like a translator, making your message incomprehensible. Here are 10 quick-to apply copywriting hacks to use to jazz up your writing style and acquire a better appreciation of what it takes to become a successful copywriter.
Avoid Using Hacks: The most obvious hack is to throw in a few lines about your product or service and then say that you’ll tell them about it in your blog post. “If you haven’t seen the world’s smallest cow,” you’ll say. Well, that’s a hack, too, because no one is going to take your blog post seriously if all it’s about is your product. A good tactic is to start off your post with some advice or an interesting fact about whatever niche you’re working in. Then, as the post continues, relate pieces about that niche to your readers in small doses, in a way that leaves them feeling like they’ve gotten a great wrap-up from your post.
Use Conversational Copywriting Hacks: Most people understand that if you want people to take action, you have to make it fun. This doesn’t mean you have to have a magic-bullet word processor that churning out articles on the second click. Rather, it means that you need to reach out to your audience and make them feel as though what they’re reading is real and worthwhile. Conversational copywriting hacks are a great way to do this.
What’s the difference between a blog post and a sales copy? Well, first of all, sales copy tends to be much longer than a blog post. Second of all, most sales copy tends to give people information about the solution to their problem, whereas a blog post tends to leave them hanging, wanting more. Conversational copywriting hacks combine the best aspects of the two into one neat package: a way to make people want what you have to offer, without necessarily forcing them to go out and buy it.
Combine Hacks Into Effective Content Marketing: Once you’ve created your content, you have to get the word out about it. It can be in the form of a blog post, a press release, or even a whole sales page. However, all of these methods are merely advertisements for your web page. What you want to do, instead, is to create copywriting hacks that will make readers want to go to your website. This is why content marketing is so important: not only do you get more exposure and traffic to your web page, you also get massive amounts of free traffic.
How does all of this work? Basically, it’s very easy. All you have to do is to create a blog post which is geared towards the solution to your market’s problems. You can then strategically place links throughout your post, which points back to your site. The more links you have, the higher your ranking in search engines will be. This is basically how content marketing works.
The key thing is to optimize your web pages for search engines. This is where copywriting comes in. Once you create a well-optimized page, you can then use some copywriting tactics to boost its ranking in search results. The first step is to put keyword rich keywords on your Meta Description, otherwise known as the first sentence of your content. Meta descriptions are essentially what search engine spiders are looking for – they’re the words found after “oids” at the end of a URL.
The next thing you can do is to strategically place “meta tags” – these are small text strings at the end of a URL that search engines use to determine where a certain web page should appear in search results. These tags tell the search engine what type of content the page has and what kind of information it’s target audience is interested in. For example, meta description tags could say “this blog post is centered around learning how to sell on Amazon”. By using clever copywriting, you can persuade your target audience to click on your link and go to your site. This is just one example of how your content needs to match your target audience’s need for a solution – in order for you to gain success with Copywriting Hacks.