Facebook Will Show How Advertisers Use Our Data

 

Facebook is a massive social network, and in the coming days it will be showing us how advertisers use our data. The social network is using data from third-party apps to serve you ads. It also collects data from Pages you visit and uses it to target ads. This means that Facebook has many profitable partnerships.

Users can view a partial list of their ad preferences

Facebook’s ad preferences feature enables advertisers to target specific audiences with targeted ads. The social network analyzes scores of different dimensions about users’ tastes and behaviors to determine what ads they should show. It also allows users to see a partial list of their ad preference categories. Each Facebook user has a personalized page, which includes personal information and “your categories.” These categories are based on data that users have provided and their engagement with the site’s content.

You can view a partial list of your ad preferences by going into Facebook’s settings. Click on the “Your information” link to see more information about your preferences. This will show you your list of interests, job title, education, and so on. You can also choose to display or hide certain ads by clicking on the “Hide Ads” button.

Facebook uses third-party apps to serve ads

Facebook is testing out a new way to serve ads on third-party apps. The company calls the service a mobile ad network, working directly with publishers and advertisers. The new ads will not look like Facebook’s traditional ads on the site. Instead, they will use data about users’ interests to serve hyper-relevant ads on other people’s turf.

Facebook uses the events stream in order to tailor the ads served to individuals’ interests. Facebook also uses the events stream to track user behavior. This helps advertisers to target their ads based on recorded preferences.

It uses data from advertising partners to target ads

To target ads more closely to your interests, Facebook has partnered with retailers who provide the social network with data about their customers. These data are then matched with Facebook users’ profiles to provide more relevant ads. Companies like Macy’s and Dick’s Sporting Goods have already signed on to the program.

Facebook is already using data collected from its advertising partners to target ads to you based on your previous purchases online and offline. For example, if you are a frequent shopper at Safeway, you’re likely to see ads for frozen foods if you’re in that store. Facebook says the data it uses to target ads is anonymized on both sides of the transaction.

It collects data from Pages you visit

Facebook collects data about you from Pages you visit and other web sites that you interact with. The social networking giant uses this information to improve its advertising and understand users’ behaviors. For example, it tracks the videos you watch and the products you buy on the site. If you like watching sports, Facebook may display sports-related content higher on your News Feed.

Facebook also collects information from apps and websites that you visit. When you log into these sites, your device shares its default settings with Facebook. It also collects your IP address and the software you’re using. This data helps Facebook differentiate between real users and bots.

It uses data from third-party apps to classify users

A recent NYT article reveals how Facebook uses data from third-party apps to categorize users. The social network has been criticized for not disclosing the data it collects about its users. Privacy experts are concerned that Facebook is using this information against them. The NYT cites dozens of interviews and hundreds of pages of documents to prove their claims.

In 2015, Facebook changed its policy on how third-party apps could use user data. The changes came about due to privacy concerns. First, third-party app developers were not required to disclose their users’ information unless they had explicit permission from their users. However, Facebook did not completely stop using this data, and is now requiring app developers to follow the new policy.