There’s much to anticipate in the next decade. As streaming technologies advance, here are some of the more interesting (and less predictable) trends to watch out for as streaming wars rage:

Keeping up with always evolving consumer demands is no easy task for businesses large and small. But this is exactly what media companies are doing. They’re listening to their customers, which is good, because customers have a right to be heard. At the same time, the internet is also a place where people are getting more accustomed to watching their programs online, rather than on their TV sets. This has created a space that can be exploited for marketing purposes.

The first trend to watch for is how the major players in the television industry are dealing with the potential impact of cloud TV services. AT&T’s decision to launch skinny broadband in early 2021 was an attempt, by the way, to beat Google’s Fiber project, which uses a large amount of data to deliver live streaming video. The result is a new medium that TV companies hope will help them gain a foothold in the rapidly expanding field of live streaming video. AT&T’s plan has so far not gained any significant popularity, but that doesn’t mean the other companies in the industry should be overlooked.

While there’s still no clear cut leader in this fight, two of the biggest players in the game have now come out ahead. Comcast’s Stream is the clear leader in terms of widespread consumer support, although it’s not clear whether or not that support will extend to streaming video on mobile devices anytime soon. Charter’s Freeview has already established a strong presence, while Verizon’s FiOS service is slowly starting to replace the former top spot. If you want to learn more about these and other cloud tv services, your best bet is to read our streaming news blog.

On the surface, the battle between AT&T’s Stream and Charter’s Freeview is simple enough. Both companies provide standard definition channels with DVR functionality and, as we mentioned above, both employ a DVR feature to broadcast live events to more sophisticated remote locations. The real battle, however, lies in the future, especially as wireless Internet continues to advance.

The reason for that is simple: DVRs can be used anywhere there’s a wireless network, even without additional equipment. This means web-based services like AT&T’s Stream will eventually become widespread even in areas where cable TV is already commonplace. In the meantime, a service offering DVR functionality without wires is preferable to customers who prefer to avoid installation and ongoing fees. In this day and age, it’s practically impossible to find a customer who wouldn’t benefit from such a service. As wireless Internet becomes more common, this trend to watch is only going to become more pronounced.

There are also four trends to watch as streaming services continue to grow. First, we’ve seen the rise of pay per view programming. As regular TV viewers gravitate toward watching streaming programming via their computer speakers or portable devices, advertisers have started paying per view fees to streamline their campaigns. These services offer advertisers lots of flexibility. They can schedule when their ads are shown. They can also determine how much of a budget they’ll need to maintain each month.

Next, we have the growing number of high-speed wireless Internet providers. We’re not just talking about cable Internet here. Right now, many of the fastest Internet providers offer Internet video services as well, which is great if you love streaming videos on the big screen. The next time you visit a new site, check out the source code. You’ll probably see a source code for a popular service like Netflix or Hulu. These two sources, along with a whole lot more, make streaming services available to millions of users.