Following an email marketing strategy is essential in order to be successful when carrying out mass email campaigns for commercial or advertising purposes. And it is that email marketing comprises a series of actions or steps that must be followed to obtain the desired results.

Tips for an effective email marketing strategy

In this post, we will see what a strategy of this type comprises and how you can apply it. Take note!

set goals

An email marketing campaign begins by establishing the objectives you want to achieve with it. For example, it may be to sell more, bring more traffic to your website, get your subscribers to download a resource, publicize a new product, promote offers… in short, you must be clear about what you hope to achieve with your email.

Knowing the objectives will allow the rest of the steps that make up the strategy to be adequately carried out. Regardless of what it is, it is important that it be realistic, that is, that you can achieve it with the resources you have.

Segment your audience

You may have a very large list of subscribers but not all members are interested in the same thing, so segmentation is a fundamental step for your emails to reach the right people, which increases the chances that they will be opened, read and generate a conversion.

Email marketing tools -which should not be confused with an email provider- offer the possibility of segmenting the audience so that each part of it receives exactly what interests them.

Define the type of email to send

As part of email marketing, different types of mail can be sent, for example, newsletters or periodic bulletins and promotional messages.

Depending on the one you are going to send in each campaign, the way of writing the subject line and writing the message will vary, as well as the type of elements that you will include in the body. For example, text only, images, videos, reviews, or calls to action, to name a few.

plan

Planning is vital when it comes to marketing, and email-focused marketing is no exception. Therefore, prepare an action plan in which you put in writing how you will develop email marketing in the period of time you choose. Set how many emails you will send, what each of them will be about and what they will contain.

Choose an email marketing platform

Email marketing platforms are prepared to facilitate the entire process of developing this strategy. They are the best allies to get subscribers, segment, prepare emails, send and analyze the results. There are many of these platforms in the market and they vary from each other by the plans offered, their costs and the features of their free plan.

Prepare the email

The central element in an emailing campaign is the mail that is sent to subscribers. If you want to be successful, you need to take care of every detail of it, starting with what you write in the subject line, which must be an eye-catching text that motivates you to open the message.

Likewise, the body of the message must be interesting and add value while helping the reader to focus on the call to action so that a conversion occurs.

Choose a time

You have everything ready, now you just have to choose the perfect time for your subscribers to receive your emails. Once you select the periodicity, the day and the time of sending, you need to adapt to this and always send the messages at the same time, thus creating a habit in the users who will be waiting for you.

Analyze the results

The analysis of results is another important point in marketing, because this allows us to know what is being done well or what needs to be improved. Therefore, after sending your emails, check the statistics that the email marketing tools show you. This way you will be able to know what the opening rate or click rate has been, among other details.