Research Local Product Photography Pricing
The location of the studio can influence product photography pricing. Studios in big cities with a thriving business community may charge more than small-town studios that don’t get a lot of traffic. You can save a lot of money by choosing a studio from a less-popular location. Conduct in-depth research into the local pricing to get a clear idea of how much you may need to spend. You can easily find the average cost of product photography online through a simple Google search.
The average cost of product images in the US is around $25 to $40 per image. The costs in Australia can range from $80/hour to $150/hour. The cost includes professional-quality finished images, props, location, models, etc. You get full usage rights to the image and can post them on all platforms, including Amazon or other e-commerce sites. However, a studio may charge extra to ship a product back to your business if needed. Discuss what’s involved in the product photography pricing in detail before investing in it. That will help you save money in the long run.
Get Quotes from Multiple Vendors
Different vendors charge different amounts based on their service, reputation, and overhead costs. A photography studio based in an expensive city will cost more than the one based elsewhere. Studios with reputable, award-winning photographers are also more expensive. That’s why it is a good idea to get quotes from different vendors and compare the costs.
Cost isn’t always an indication of quality. You can get great images from a more affordable studio if you choose well. Look at the company’s reputation, study their portfolio, and consider what is included in the service carefully while comparing quotes. That will help you choose a good photographer and save money at the same time.
Stick with Product on White Photography
Clients can choose between product on white, creative in-studio, and lifestyle photography. These three options present the product in different ways and convey different messages. Product on white photography is often more affordable than other options because it doesn’t require any props or models. The items are placed on a plain background and shot from multiple angles.
You will still get compelling images, despite the plain background because this style of photography highlights the product dimensions, size, and shape clearly. The simple background also fits in with the modern minimalist preferences. If you have some room in your budget, add a few lifestyle or creative in-studio images as well. They will help create a compelling narrative and encourage people to convert.
Quality is Better Than Quantity
One or two stunning images are better than a dozen lackluster pictures. If you’re on a limited budget but need impressive photographs to beat the competition, limit the number of pictures per product. A minimum of three pictures from different angles is enough, especially they are professionally shot and convey a lot of information to the customer.
You can also invest in three images in three different kinds of photography, which can help you establish a strong brand presence without spending too much money. Many professional studios charge on a per picture bases so you can maintain a lot of control over photography expenses.
Provide Your Own Props
Some styles of photography require props or background elements. For example, you may need artificial food props for products like cake mixes or ready-made cookie dough. Most photography studios charge a little extra money to make or purchase these props. If you want to reduce the costs involved and have a collection of props for regular photography sessions, consider making your own. You can also ask a local artist to make them and pay a one-time fee for the props.
If you have standard props for all present and future images, your campaigns will be consistent. Modern customers always appreciate the consistency and are more inclined to trust brands that have a steady aesthetic.
Skip the Model
Lifestyle photography is a great way to illustrate the product’s purpose and its real-life utility. However, it can also be expensive if you use a professional model to showcase your product. Skipping a model can help cut down on product photography pricing. You can still place the product in real-world environments or use in house models for the purpose.
If you do need models, stick with professionals as much as possible as they have a more natural, organic presence. Inexperienced models often seem out-of-place and uncomfortable in professional-quality product images.
Photograph in Bulk
Photography studios often offer discounts for bulk or long-term clients. For example, if you have hundreds of products in your inventory and need professional-quality images for them, discuss the matter with the studio. Most establishments will cut down the cost of every photograph or product as they save money on client acquisition.
Most studios will also provide discounts or set special rates for long-term clients. If you need professional photography services regularly and intend to stick with one studio for a long time, negotiate the product photography pricing with the studio in detail.
These tips will help you get professional quality images at an affordable cost. Don’t forget to negotiate the product photography pricing with the studio. Most will offer some discounts if you are a long-term client or have a big order. It is also a good idea to get pictures during the off-season, especially if you need images for festival or holiday sales. Discuss your budget and goals with the studio as most are willing to offer tailored solutions based on your requirements.