Instagram is no doubt one of the most popular social networking sites attracting millions of users around the world. It is free to join and has a lot of potential to make money through advertising. As a business owner, you can promote your products through this platform without putting any financial investment in it. There are two ways to do this: Sponsoring an Instagram account or promoting your business on Instagram as an affiliate.
The first option is quite simple. You just need to open an Instagram business account and promote your business. It is very much like any other normal Instagram account. You can upload images or videos and other things related to your business or industry.
When you have made a lot of followers, you can then send a message requesting your Instagram followers to “like” or “follow” your account. You will be given a link to your sponsored posts, and if they are approved you will see them right away in the newsfeed. If the sponsored post becomes a popular one, you will be able to gain more followers, and therefore get more visitors to view your page/ Instagram account/ Instagram business. The more sponsored posts you have on your page, the more visitors you will get.
But that is not all. If you have chosen an Instagram marketing company to help you promote your account, you will receive other benefits as well. For example, when you create images or videos related to your product or industry, you will be offered the opportunity to use a custom logo for your sponsored posts. This logo can be used on all of your future ads and images. The only difference is that instead of placing the Instagram name on your image or ad, you will place your company’s name on the image or ad instead.
So now that you understand how you can sponsor on Instagram with a business account, let’s talk about how you can take advantage of this powerful platform. First, you want to open up an Instagram account for your business. Do not use your personal Facebook account for this purpose. Your personal account has limited functions and features that can only be used on Facebook, so don’t try and piggyback off of the popularity that you have on Facebook.
Instead, open up an Instagram account for your business. When you do this, you will be taken to a new page where all of your images will be listed. Choose which images from your business you would like to feature on this page, then upload the images and include a brief description about the image and its origin (i.e., Instagram photo by Boudoir Photography for a Backstage Scenic by Desiree Resse) in the caption. It doesn’t matter what type of image you are taking advantage of; the point is to include relevant keywords in the description so that viewers searching for images on Instagram can see your image and you will be seen by them.
Now, when people search for images on Instagram that are related to your page, they will be shown your image. You want to take advantage of this powerful platform, and start posting images that are going to increase the amount of views on your sponsored posts. Each time your sponsored post appears, make sure to add a link back to your business account so that interested parties can visit your site. In order for this to work to its fullest effect, it is important that you keep posting images regularly and effectively using sponsored posts.
You can also post images for other people’s sponsored posts. You can do this when you upload your own images or when you create your own account. When you create your own account, you will have a section where sponsored photos display. This section is a great place for businesses to list images for other businesses to feature on their sponsored posts. If you have a high page rank, you will find that your image will be featured more often than competitors who do not have higher page ranks.
