Facebook has had the idea of evolving its emojis giving way to soundmoji as it continues to provide new features on its platform, so that no other application takes away its first place in social networks. Not long ago it tried to rival TikTok by creating Reels on Instagram. In this article, we will see the importance they have, giving their definition, mentioning their differences with emojis and their use in Digital Marketing.
What are soundmoji?
A soundmoji is an emoji that is given to the recipient with a specific, characteristic sound that is related to the message that is to be conveyed. These resources can be sent through some private digital messaging systems such as Facebook Messenger. These elements are sent to represent emotions, ideas, feelings or any opinion in an agile and direct way.
Main differences between Soundmoji and Emoji
The main difference between them is that emojis can be placed on all digital media (social networks, messaging apps, emails…) and soundmoji can only be sent through messaging apps. For this reason, over time they will find a place in the different options that are offered to give content (stories, reels, publications, among others).
On the other hand, emojis could be considered as the evolution formed by 12×12 pixel bitmaps that make up images, while emoticons are made up of only characters and express only emotions. In this way, emojis can generate more complex representations that go beyond emotions and include many different concepts. Stickers, on the other hand, do not have a fixed size , they are larger than emojis and can represent concepts in more depth.
Soundmoji in Digital Marketing
Soundmoji are gaining ground in direct communication, as well as in Digital Marketing. Customer service Brands use them to make users feel closer, dynamic or friendly and thus surprise them .
Digital marketing professionals have seen that emojis are a tool that have been frequently added to their projects, and soundmoji are not going to be less. Using these to convey the following effects:
- Attraction and engagement in conversions . Users perceive these elements as novel and less monotonous, which is why they are more attracted to this communication.
- Novelty in the message . With the soundmojis, the strength of the message is reinforced and it is possible to settle it more in the minds of the users who interact with the brand.
- Differentiation . By introducing originality in communications, they will be described as a brand that takes care of users and always wants to continue surprising. Therefore, it is a way to differentiate yourself from the rest.
Although soundmojis have their moments of use and they don’t always fit. For that reason, on some occasions they can feel very inappropriate , especially if it is required to be serious or hierarchical.
Soundmojis on Facebook
Facebook has released a new emoji library for its messaging app and adds a new layer of expression to commonly used images: sound effects. That is, it is a combination of all the reactions that are available with sound effects.
This feature does not work when reacting to a photo or video, it only works in Messenger chat. When selected, the recipient will not only see the emoji, but will also hear a sound that is associated with it, for example, this can include anything from clapping and chirping crickets to snippets from TV shows. Facebook ensures that more than 2,400,000 messages with emojis are sent daily in Messenger and they help to express everything that cannot be said with words in the same way that they add color and vitality to chats .
To use the Soundmojis you just have to go to the Facebook Messenger application. Once there, you have to select a chat and touch the face of the emojis to send one as usual.
It should be added that this was not an idea originated by Facebook in its entirety. Previously, there were not a few who sent animations with sounds in Windows Live Messenger and they were known as winks.
Comunicare, the leading marketing and web development agency in the sector
We are a marketing and web development agency with more than 14 years of experience , located in Madrid. We specialize in optimizing all the channels of a common strategy to achieve conversions using the least number of clicks and impacts possible.
At Comunicare, we have a multidisciplinary team with great prestige and great knowledge in the sector that will be at your disposal to achieve your goals.
We help you to ensure that your online project exceeds your expectations and achieve great success in your digital projects. Therefore, we offer you a series of services that will help you achieve your goals from online acquisition using SEO, SEM or Social Ads, conversion using remarketing, email marketing or cart recovery, retention, loyalty and, the most advanced and specialized in today’s marketing. We love what we do .
Within our range of products, we highlight the following:
- Ads on social networks or, better said, Social Ads . We create and optimize campaigns on social networks with the aim of generating sales, capturing leads or getting new visits from specific segments. We compare the different channels and modify the investment based on profitability .
- Abandoned cart recovery . We never give up . We combine remarketing strategies with cross-platform email marketing to remind your visitors of their purchase intent and offer new reasons to convert. In conclusion, we chase and convert .
- Advertising agency . As an advertising agency we only do what we are good at. The knowledge we acquire to implement our marketing services never stops growing. We work with market tools to guarantee the success of each strategy. Therefore, the most expensive advertisement is the one that impacts those who do not need it.
If you want more information or ask us about your case specifically, do not hesitate to contact us without any commitment.
Other agencies that offer the Facebook Marketing service
NotBoundMarketing . It is a creative agency specialized in strategy, advertising and digital communication. As for the services it offers, they are strategies, branding, content creation, web design, digital advertising, email marketing, personal branding and product design. They have worked with Kabel, Laborfox or Mundo Atlántico.
Wanaleads . Inbound marketing agency specialized in getting qualified traffic, leads and sales. They perform web design and CRO services, SEO positioning, Google Ads, Facebook Ads, content marketing, social networks or strategic consulting. They have worked with Senior Iberia, Ediciones Albores or Danzaida Shop.
Microbe . Digital creative agency specialized in branding, communication, advertising and web design for unforgettable brands. They have worked with Fundación Atresmedia, Ecoembes or Ford.
Nogomet Communication . Digital marketing agency specialized in web page design and web positioning in Córdoba. Among its services are events, digital communication, web design, online marketing, graphic design or online advertising. They have worked with Escuela Surf Santander, Meyer School of English or ProTraining.
XXLOnline . They are an online marketing agency specialized in social networks, SEM, SEO, email marketing and digital strategies. He also does graphic design, social media ads, blog & web content. They have worked with Custo Barcelona, Macson or Luzio.