company social networks

Companies see social networks as a direct channel through which they can reach and approach a large number of potential customers. In fact, according to the  2022 Social Networks Report  launched by  IEBS Digital School , 91% of Spaniards follow a brand through social networks and 8 out of 10 indicate that if they are interested in advertising content, they pay attention to it.

They are also an interesting means of sale, as indicated by the fact that 65.7% of those surveyed say that they have ever bought something through social networks. Due to its relevance and to commemorate World Social Media Day, which is celebrated every June 30, IEBS points out the top five and why brands should or should not be in each one:

  1. Instagram :  It has become the favorite social network of Spaniards, as indicated by the fact that 61.4% of Spaniards prefer it to publish personal content. Creativity, just like on TikTok, is the key to Instagram. Visual storytelling is much more engaging than text, and Instagram is the perfect platform to unleash your imagination. It is a very useful tool for telling stories and connecting emotionally with the public is much easier. Many brands choose to publish photos of the day to day of the company, behind the scenes, of their routine, etc. This promotes a more personal connection with the public, and people always sell better than things. Furthermore, according to the IEBS report, Instagram has become the most used social network.
  2. LinkedIn : LinkedIn has more than 500 million profiles of professionals worldwide and is the favorite of the Spanish for professional use, according to 71.4%, so it is very important in order to find talent and to strengthen the brand, as well as to establish relationships between companies. In addition, it is also key to attracting potential clients and improving Google positioning, since LinkedIn results are usually the first in Google when searching for a professional or a brand.
  3. Twitter :  The bird’s social network has 8.75 million users in Spain. The key to Twitter is the great opportunity it offers brands to maintain direct contact with their customers. The user is aware of what the company does and we can take the opportunity to address their complaints and questions, and to check their satisfaction with the service. In addition, this, in turn, helps brands to better understand the needs of the client and easily obtain objective data on the interests of the target audience.
  4. TikTok :  The figures of this social network do not stop growing. Currently, it has 8.8 million active users. Taking into account the popularity of TikTok among the new generations, those brands whose target audience is the youngest must be on the platform if they do not want to miss out on a great opportunity to gain clients and visibility. A good TikTok strategy will help to have more visibility for both the brand and its content, and to connect with the public in a different, fresher and more enjoyable way.
  5. Facebook :  Finally, this list could not miss Facebook, the queen of social networks in terms of mass of users, with more than 20 million in Spain. Although it has been gradually declining in recent years, its potential to generate sales is still very evident. It is a more classic platform, with which it collects an audience with a more adult average age and which allows companies to have a  free fan page  . In addition, brands can create and promote events, something that is more complicated in other networks.

“Social media can help drive business growth by allowing us to connect with our customers, increase brand awareness and even leads and sales, but not every business needs to be on every platform ,” explains Oscar Fuente, Director and Founder of IEBS. “It depends on the public or the sector, each brand must find a meaning and a strategy, it is important that it has coherence. For this reason, the most important thing is that companies have trained professionals who are capable of establishing an effective social communication strategy according to their needs” , he adds.