Graphic design is the art of combining images, text and ideas to create works that capture the viewer’s attention to communicate a specific message. Because graphic designers are always grappling with how to do just that, they’ve come up with a variety of tips and techniques to keep their work organized and effective, which are the 7 essential elements of graphic design. So if you want to discover how line, color, shape, texture, type, image, and space impact graphic design, read on.

Here’s everything you need to know about the 7 essential elements of graphic design so you can learn how it works or implement it yourself. However, it is a complicated task and therefore, there are a large number of professionals who are dedicated to it. Today there are many graphic designers and specialized agencies in this sector that can carry out these strategies for you. That is why at the end of the article you can find a list of the best graphic design agencies in the country, so that you can choose the one that is closest to what you are looking for.

The 7 essential elements of graphic design

The 7 essential elements of graphic design are line, shape, color, texture, type, space, and image. Each has its own strengths and weaknesses, but mastering these basics will take your graphic design portfolio to the next level.


Lines, in graphic design, can be used for a wide range of purposes: connecting content, emphasizing a word or phrase, forming patterns, etc. Lines can be vertical, horizontal, diagonal, circular, patterned, free-form, or solid. They are used as roadmaps to direct the viewer’s eye movements . If you use trees, for example, that are standing still (vertical), the viewer doesn’t feel any movement. On the other hand, if you have the trees bent at an angle, this will make the viewer feel movement and a sense of movement. 


The three basic types of shapes are geometric (circles, squares, triangles, etc.), natural (leaves, mountains, people, etc.), and abstract (icons, stylizations, and graphic representations). They give volume to shapes in a design. You don’t always have to use similar shapes in your design work; instead you can mix and match them making sure the placement of them keeps your piece balanced. Sometimes adding just a small shape to a blank area will make the piece look more balanced . 


People process color in artwork unconsciously. Color is used to generate emotion, define meaning, create graphic interest, and unify the brand . To set a mood, create appeal, create interest, and convey a message, color is the most powerful tool in the entire graphic design arsenal. The color wheel is a great tool for a graphic design artist and you will use it repeatedly to create a great piece of art.


Texture relates to the surface of an object , where it creates the illusion of a surface that is neither flat nor smooth. By using texture, we can add depth and visual interest in graphic design. Improves the sensation of touch, especially with two-dimensional images. In graphic design, texture can take the form of layers or progression of text, lines, or shapes, which can be applied as a pattern or by choice of printable surface. 


The functionality of a graphic design layout largely focuses on this one element: size. In graphic design, size is used to express importance, draw attention, and create contrast.  People generally use size to draw attention to the most important part of the design; Generally, a larger object or shape attracts the most eyes within a work of art. Also, different sizes within the same graphic design create dominance order. Therefore, you must learn to use size variations to guide the observer’s eye through the path you want it to take .


The lightness or darkness of an area in a design is called a value. It’s everything from the blackest of blacks to the lightest of whites. If you learn to use values ​​the right way, you’ll add tremendous depth, contrast, and emphasis to your design. Knowing the value plays an important role when you want to express the illusion of movement or bring one element into sharp focus while another fades into the background.


The last of the 7 essential elements of graphic design is space, and it is also one of the most important parts of good graphic design. Space is the area around elements in a layout, used to separate or group information. You must learn to use it effectively to define importance and direct the gaze where you want it to travel. In design language, white space is called negative space , which is used to connect, separate, or maximize the relationship between the elements that make up the design. Space can also be used effectively to give the viewer an illusion of depth or multidimensionality.

The best graphic design agencies in Spain

I will communicate

We are a Spanish advertising agency specialized in graphic design, which operates throughout the national scene and in a large part of the international scene. Not only do we have more than 12 years of experience in advertising campaigns, but we also have the added value that these campaigns are personalized to any type of company and activity. This is thanks to the team of professionals who are in charge of studying the market to plan these campaigns and adapt them to each client. This specialized strategy, uniquely adapted to the needs of your company, is what will lead you to success.

At Comunicare we accompany you from start to finish , we evaluate the results on a daily basis and monthly we send a report with results so that the client is aware of everything and to improve our efficiency and thus be able to exceed all their expectations. In addition, we specialize in SEO , SEM , social media or email marketing services and we help you sell your products or services online and offline thanks to customer acquisition strategies.

The services we can offer you are:

–  Analysis of clients, markets, competitors and platforms.  As a result of the analysis, we propose a plan with a battery of initial tests. We measure the test results and modify our plan. We don’t like to be wrong.

–  Optimization to the maximum possible to guarantee the success of the campaign.  We do not stay in the advertising campaign. We study and improve everything to promote success and recommend implementations.

–  Measurement, monitoring and in-depth analysis of all related KPI’s.  We put at your disposal a metric board in real time to follow the campaign very closely. When it finishes, we explain it to you and propose improvements.

Next, we present an example of the opinions of our clients, since there is no better way to know the main advantages of hiring our services than listening to those who have already passed through here.

And you, what are you waiting for to grow your company?


ADV is a web design agency that also provides digital marketing services. This agency offers you everything you need for your company to have a professional image on the Internet and gradually increase its visibility in search engines thanks to organic positioning.

The web pages that ADV develops are a purely commercial tool, conceived with a single objective: to attract new clients and increase the sales of your company through the Internet . In addition, they make web pages for all types of businesses: large companies, SMEs, freelancers, personal web pages, etc.

Next, you can see the characteristics of the web pages that they develop :

  • SEO optimized
  • Mobile friendly
  • 100% self-manageable
  • integrated blog
  • website launch
  • Consulting on web design
  • Training Course
  • Social media profiles

On the other hand, ADV is also specialized in E-commerce, digital marketing and other web design techniques. For this reason, below we leave you some of the other services offered , apart from the design of responsive web pages, since it is a very complete agency.

  • SEO optimized web design
  • Positioning of payment in search engines (PPC-SEM)
  • email marketing
  • SEO positioning
  • Creation of online stores
  • Creation of e-commerce platforms

The Lift

It is one of the best known advertising agencies because its team is made up of the best web designers in Spain, as they have 15 years of experience. They are specialists in designing high-quality, responsive, modern and attractive web pages . Among the services they offer within the web design area, we find the following:

  • Corporate web. They create corporate web pages faithful to your branding, modern, attractive and with the highest quality standards so that your digital strategy is a success.
  • web platforms. They work with all kinds of web design platforms and customize them to work perfectly: WordPress, Prestashop, Magento, etc.
  • Online stores. They design custom E-commerce web pages on all types of platforms and with a focus on usability and user experience.
  • Personalized design. They create personalized and tailored web pages to convey the essence of your brand and make your audience fall in love, they adapt to your needs and desires.
  • Website redesign. They improve all aspects of your website and make it responsive.
  • Self-managed website. They use powerful and self-manageable web design platforms so that you can modify the content and design of the web and take ownership of the digital strategy.

John Appleman

It is a web design and web development agency specialized in responsive that is based in Madrid, but operates throughout the national territory. It is made up of a group of professionals specialized in various disciplines, with more than 14 years of experience creating and communicating brands. We offer a comprehensive service of the highest level in the different areas of marketing.

In addition, they offer a wide range of services, since it is a 360º agency. Among the different services available to you are the following: online marketing, branding, graphic design and web design. The web design service includes the following:

  • Corporate web pages:
    • Design adapted to the brand
    • Self-managed website
    • Responsive web page design
    • SEO positioning
  • Online Stores & E-commerce:
    • Self-managed online store
    • Multi-device design
    • web positioning
    • Payment settings
  • Custom web development:
    • custom design
    • UX/UI Design
    • Latest applied technologies
    • SEO positioning