In this article, we will highlight The 10 E-Commerce Trends that will shape the online retail experience in the coming years. Read on to discover how AI and voice searches will enhance online shopping, AR will increase the reality of online shopping, and Subscription services will transform the way consumers buy. In addition, we’ll touch on voice search, Free or cheap shipping, and AR will enhance the reality of online shopping.
Almost one-third of browsing sessions are now screen-free, and voice search is increasing in all aspects. Smart speakers are the most common way consumers conduct searches, and more than half of these users use them on a daily basis. By 2022, 33.2 million US consumers will shop through voice search. As more people get used to voice search, marketers are expected to increase the effectiveness of their voice-activated websites and apps.
AR enhances the reality of online shopping
Creating a virtual mall with AR is a great way to increase conversions and time spent on a site. AR can even be used for fashion and beauty products like eyeglasses, makeup, and accessories. Retailers can use AR to help consumers know what they are purchasing before they make a purchase. The technology is also being used for training industrial machinery technicians. And who knows, it might even be used for shopping online.
Free or affordable shipping
While the trend of free or inexpensive shipping has been around for a few years, it’s getting a boost as more merchants realize that it is beneficial for their bottom line. A recent survey found that 53% of customers would be interested in free or affordable shipping if it was available. This trend is fuelled by bargain hunters. As a result, 82% of customers now use their mobile devices to research local businesses. In fact, 18% of these searches result in a sale within 24 hours.
In the year 2022, ecommerce is expected to increase its share of the market, as many businesses continue to try new ways to reach their customers. One example is the rise of subscription services. The trend began when retailers realized that the growing number of subscribers would boost sales. By offering subscribers access to exclusive content, they create an interactive buying experience. These features will continue to grow, as consumers become accustomed to the benefits of subscription services and brand advocates.
Companies that integrate large amounts of data into their operations are able to forecast demand, streamline operations, and plan inventory accordingly. Using big data, e-commerce sites can advertise huge markdowns during peak shopping times and optimize pricing decisions. With this information, they can prepare for large events such as holidays and the holiday shopping season. Big data analytics can also help companies anticipate consumer preferences and adapt to these trends.