Business owners know the value of incorporating SEO as a component of their marketing strategy. Search engine optimization is a tool used to improve the visibility of a web page in the SERPs (search engine results pages). And while there are many different aspects to SEO, one of the most important is link building.
Link building is the act of getting links from other websites to yours. Not only does this increase your website’s ranking in the SERPs, but it also helps improve your site’s traffic and visibility.
To carry out a linkbuilding strategy effectively, it is necessary to have a Linkbuilding Agency to help you understand how it works and how you can lead your brand to success.
If you want to know everything that link building can bring to your business, keep reading. We will highlight some of the benefits it offers.
It is the easiest way to improve your position in the SERPs
One of the most important benefits of link building is that it can help improve your website’s position in the SERPs. When you acquire high-quality website links, you signal to search engines that your website is also high-quality and should be ranked accordingly.
This is because links are one of the main factors search engines use to determine the authority and relevance of a website . However, not only the number of links matters, but also their quality.
A link from a high authority website will carry more weight than one from a low authority website. That’s why it’s important to focus on link building from high-quality websites that are relevant to your niche.
Although there are many ways to increase traffic to your website, one of the most effective is link building. When other websites link to yours, it indicates to search engines that your site is valuable and worth ranking higher in search results. As a result, you will see an increase in traffic when people find your website through Google and other search engines.
However, you also need to make sure that those links point to the correct pages on your website. If you have a page on “dog training tips,” for example, you don’t want all the backlinks pointing to your home page. You want them to point to the dog training tips page.
This is because Google takes into account the number of clicks a link receives to determine its importance. The more clicks a link receives, the more important Google considers it.
It can help you build relationships with other websites
Link building can also be a great way to build relationships with other websites in your niche. When you contact other website owners and ask them to link to your content, you show that you are willing to collaborate and that you value their opinion. This will allow you to build stronger connections with other website owners, opening the door to future opportunities.
This is a good strategy to get your brand known while helping other owners in your niche.
Real example of a link building strategy
At BTODigital we are clear that building inbound links to our website would have a positive impact on organic positioning in Google. For over 8 years we have been building backlinks to btodigital.com and this can be verified with free tools like Google Search Console or paid tools like Semrush or Ubersuggest.
In the graph above, we can see several things:
- In the orange curve, you can see that in December 2019 there were 84 domains with links to our website. In August 2022 we already have 337 different domains that have at least one link to btodigital.com. There is a growth trend in domains that are giving strength (domain authority) to the site and that will help positioning.
- The red curve shows the total number of links or backlinks. It is normal for a website to have many times more than one link to another website. Therefore, we see that the number of backlinks is in the order of thousands (left axis). In our case, every time we make a website we include a link at the bottom (footer) that says: Developed by BTODigital.com. Therefore, this number of links in the case of an agency that develops websites and virtual stores has magnitudes of the order of 10 times the number of domains.
- In the image you can see that the domain authority is 34. This is an indicator that measures the strength of a domain in Google and that we will explain in another article.
Conclusions about LinkBuilding
Link building is an important part of any SEO strategy. By linking to your website, you can improve your website’s authority and visibility on search engine results pages.
There are a number of different link building strategies you can use, and it’s important to find the strategy that best suits your needs. By using a variety of link building strategies, you can improve your website’s SEO and reach your target audience.