Today marketing is focused on its digital side, which means that most campaigns and ads are online. However, offline marketing still has a great influence at the advertising level, since not everyone is always connected.

Let’s see more about how offline marketing can benefit your business or brand and what promotional gifts to buy in Spain as an offline marketing strategy.

What is offline marketing and what are its advantages today?

Online ads can quickly and efficiently send a message to the audience on social media and networks, while offline marketing strategies can send a message to offline audiences and with greater reach, depending on the target audience.

That’s why it’s important for a marketer to focus on both styles of marketing, as both contribute to the main goal: attracting as many customers as possible.

Advantages of offline actions in marketing

Now, in terms of the detailed advantages, we could highlight the following:

  • Build trust faster . Any company that applies high-quality online and offline actions will appear more credible in the eyes of the customer.
  • Create a lasting impression on customers . According to marketing statistics, people remember and keep in mind traditional advertisements, particularly personalized and printed promotional items such as flyers, brochures and posters, better than online advertisements.
  • It’s not that easy to ignore . Reading offline ads, in any form, requires more attention, as there are no distracting or easy-to-ignore notifications or pop-up ads.
  • It is aimed at people offline . There is a large part of the population that for one reason or another is not online, especially the older generation or those who choose to disconnect a little from the screens. Offline marketing helps brands target these groups.

Offline marketing strategies? promotional gifts

As we have mentioned before, offline or offline marketing strategies can be applied through different channels such as television, commercials, radio, promotional gifts and more.

In this sense, advertising gifts (such as those offered by Maxilia) represent a unique opportunity to show the name and image of your brand or business, since you will be spreading the word to those who are not in front of their phone or computer or who are not actively the platforms you are already reaching, such as Facebook or Google.

What personalized gifts to offer?

There are a large number of advertising gifts options, among them we can highlight:

  • Promotional cardboard cups.
  • Tshirts.
  • Personalized handbags.
  • Promotional Power Banks.
  • Promotional USB drives.
  • Virtual reality 3D glasses.
  • Personalized desk accessories.

In conclusion

The ultimate goal of any marketing strategy, both offline and online, is to attract and convert as many people as possible into customers.

From that perspective, focusing only on digital marketing or only on offline marketing will not generate the best possible result. Rather, only a portion of the online or offline audience would be covered.

Using offline marketing to remind people to visit your website and take the journey through the marketing funnel is also a great way to take advantage of both marketing methods and produce the best possible result.