Top 10 tips to improve conversions on your website are all about improving the bottom line. This means that you have to address the needs and wants of your audience if you want to see an increase in conversions. Conversions don’t just happen, they need to be targeted and the right audience and conversion profile is the key to increasing your sales. The right content can help you do this, so is one of the top 10 tips to improve conversions.
Before you look at ways of improving your conversions you need to understand who your audience is and what their individual buying habits are. Your aim in writing content on your site should be to reach your audience. Write as much information as possible and use technical jargon when it makes sense. This will make it easier to reach a niche audience. Targeting specific individuals and pages can help you target your marketing messages to the right people.
Use bullet points wherever appropriate to present your content. This helps people scan the page more quickly for information rather than reading from top to bottom. This is especially useful when there are a large number of words on a page.
If a product has several pages, break them down into sub-headlines so readers can scan the topic quickly. You can use subheadings within the body of text. This can also be done within an article, a video or a slide show. This way, the reader can quickly become distracted. Break large sections of text up into several smaller paragraphs and make sure you link to the next page.
Another one of the top 10 tips to improve conversions is to provide good content. Good content attracts more visitors and offers a better experience for customers. A visitor becomes more likely to stay on your site if they feel like they’ve gotten something useful.
Create a layout for each page of your site that is appealing. Keep it simple, but don’t make it boring or cumbersome. Break down large areas of text into several easily readable paragraphs that offer helpful information. People like to spend time reading things like this.
Make your text easy to read and navigate. Don’t have fancy graphics or sound effects, unless you want to. Keep your font size limited to 24-point font. Break down large blocks of text into shorter sections of text to increase your visitors’ interest. Use a larger font or a different type of font to emphasize an important point.
One of the top 10 tips to improve conversions on your site is to keep your content fresh and updated. Visitors want to know that you are always adding new content. If you have old content on your site, or if it’s old content you aren’t updating, visitors won’t want to read it. Also, older content tends to get lost in the search engine’s index. Search engines will just ignore your site unless you’ve added recent content.
Keep your navigation clear and easy to understand. Make sure there is no need to move from one page to the next. If there are links leading to different pages on your site, make sure you click on them. Don’t give your visitors the opportunity to click out of your site. It also doesn’t help if you have too many links leading in different directions.
Another of the top 10 tips to improve conversions on your site is to offer something for free. Free offers are successful because they compel visitors to take action. You can persuade your visitors to sign up for your email list, buy your product, or request more information. If you want your website to convert better, consider giving your visitors something for nothing. Freebies should be treated as an incentive to encourage them to complete the action you want them to take.
A very important tip to improve conversions on your site is to focus on original, quality content. Content that is written for search engines and optimized for it is ideal. Writing search engine-friendly content will increase your ranking with the major search engines. In addition, you can get high rankings with local search engines by optimizing content for the region where you are located. This content will not only be beneficial to your visitors, but it will also help you generate leads that you can use to advertise your business.
Another of the top 10 tips to improve conversions on your site is to build a community around your product or service. Visitors appreciate the chance to connect with other people who have similar interests as them. By taking the time to create content in a community, you can connect with these people and build relationships. These relationships can prove to be mutually beneficial to both your business and to your visitors. When you take the time to build a community around your product or service, you will see your conversion numbers start to rise because people will want to become part of your network.