Social media has become one of the most prominent marketing tools today. Every year, billions of people access these social sites to chat and connect with friends and family. For businesses, this is one of the most effective marketing tools as it provides a good platform for businesses to interact with prospective consumers and build a strong customer base. However, there are still those who do not take advantage of the opportunities that social media can provide. Here are some simple tips on how you can track these statistics on social media.

Use RSS Feed:

RSS feeds are the most commonly used format on the internet. They are available on all the major networking sites including Google News, StumbleUpon and Delicious. All you need to do is sign up for an account and create feeds by adding relevant keywords in your articles. The more relevant keywords you use, the better your chances of increasing your page’s visibility. Remember, the more people visit your site, the more chances you have to sell a product or service.

Add URL to Google Analytics: You can visit Google Analytics to view the visitors and the number of times they click on any link on the site. To monitor your web traffic more effectively, you should also include your website’s URL in your Analytics account. This way, you can monitor which pages have generated the most hits. You can also use the statistics to check which pages your competitors are advertising on. By monitoring the statistics you will know which parts of your site need to be updated to attract more traffic.

Make Your Page Audience Friendly: Every good marketing strategy has two sides: the good one and the bad one. On your social media management tool, make sure that the user finds the most attractive and interesting aspect of your page. If they find something interesting, they will be likely to follow you on other social media sites or recommend your page to others. However, do not push your brand or product so much that your viewers lose interest.

Limit Your Website’s Title And Meta Description: You need to include a title and a description on your page. But make sure that these texts do not exceed 25 characters. It is recommended that you use the title and description as the first part of your page’s URL. This way, your viewers will know exactly what kind of content they will find on your site. If they cannot see the title and the description on your page, they will not be able to read your contents.

Use Social Signatures: Some social media management tool provides you the opportunity to create social signatures. You can use these signatures to show off your product’s URL, your company’s logo, and other details about your business. You can also include a small message about the page. Keep in mind that you need to make your social signatures interesting and different from your regular web content. In this case, having a funny quote may be more effective than making a serious quote.

Add Annotation To Your Page: As mentioned earlier, it is important that you create links between your pages. This is the reason why it is advised to include annotation to your web pages. You can add a link directly to your profile, your website’s home page, or you can even use a web widget. With this, you will be able to track these statistics on social media management tools easily. The more information you include to your web page, the easier it will be for your viewers to find it.

These are just some of the tips that you can apply on your blog or site. These tips are proven effective by social media management tools. So make sure that you include them on your site to effectively manage your audience. You can also check if your blog is doing well through the PRWeb metrics.

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