Rich Snippets are snippets that you see when you do a Google search. They appear as featured snippets and stand out from the rest of the information offered by the search engine, drawing the attention of users.

Therefore, it is a strategy that has the objective of increasing the CTR of your web page. But to understand how it works and how useful it is, let’s see in detail:

  • What are Google Rich Snippets.
  • How to configure them in a simple way.
  • Which Rich Snippets for WordPress plugin is the most recommended.

What are Rich Snippets?

They are rich snippets, created with HTML code, which are inserted into web pages, with the aim that the search engine understands and correctly classifies the website data. And thus appear in the first positions of Google in a different way.

However, users are shown attractive content with a title, a description and in some cases stars (ratings), a photo or other visual elements.

It is important to work on Google Rich Snippets on your website because in addition to improving the CTR , you will impact users with relevant content and improve your visibility.

How to configure Rich Snippets?

Now that you know in detail what Rich Snippets are, as a freelance SEO consultant I have to tell you how to configure them. To do this, you must first take into account what types exist to choose the one that best suits the type of content you want to highlight.

Also, I will tell you below how to implement them on your site easily and quickly, with the help of a very complete plugin. Read on to find out which plugin it is! 

➽ Types of Google Rich Snippets

There are many types of Google Rich Snippets, among the most used are:

  • Of products
  • of reviews
  • Of people
  • of recipes
  • of organizations
  • Of events
  • Of music
  • of video content
  • of news
Featured Rich Snippet: This is one that everyone wants and is based on the user’s search intent. For example, if the user types in the search engine ‘what is remarketing’ and finds a snippet that solves his doubt, he will not think twice about clicking to obtain more information on that topic, since Google is offering him the best information on that theme.

 

On the other hand, as you can guess, getting this position in Google is important for your website, since you get visibility, increase the number of clicks and the conversion rate.

➽ Formats to implement them on your website

Google gives you several options or formats to implement these rich snippets to your website:

  • JSON-LD
  • microdata
  • RDFa

After choosing one of these formats, you have two options:

  1. Go to the Google search gallery and adapt the data from the JSON-LD code example for the Rich Snippet chosen for your website.
  2. Go to https://schema.org/ , where you will find a wide variety of rich snippets, categorized by topic, to make it easy for you to choose the one that suits you best.

➽ Rich Snippets plugin for WordPress

If you have a blog or eCommerce in WordPress, and you want to add Rich Snippets quickly, without the need for technical knowledge, the All in One Schema plugin is ideal for this purpose.

All in One Schema is the Rich Snippets for WordPress plugin par excellence. In addition to how easy it is to add microdata, it is a free plugin that allows you to add schemas not only to your blog posts, but also to events, reviews, products, people, videos, etc.

You will only have to activate it and complete the corresponding boxes on the pages or entries of your blog where you want to have these fragments.

How to configure One Schena, the Rich Snippets plugin for WordPress

  • After its installation, go to the ‘Rich Snippets’ menu.
  • Translate the texts into Spanish and if you wish, modify the colors that come by default for the snippet box.
  • When you have already customized it, you can go to the entry of your post and under your editor you will see the option ‘Configure Rich Snippet’.
  • Just below, you will have a drop-down menu where you can select the appropriate microdata, depending on the content you are going to publish (event, people, recipe, article, video, software, etc.).
  • Next, add the data it asks for and the plugin will automatically take care of adding the Schema microdata internally.
  • Check that it works fine with the Google Structured Data Tool .

You don’t have to worry about adding custom code in function.php or in your own plugin, as the plugin takes care of all the internal processing, automatically. However, if you have more advanced programming skills, you can add the structured code yourself in WordPress.

CONCLUSIONS:

Using this plugin will not completely ensure that Google shows the microdata you have inserted in the SERPs, although it usually works very well.

Based on my experience, with some of my clients, it is a plugin that I recommend because it helps a lot to stand out in the SERPs.

Regardless of how you set it up, remember that Risch Snippets are there to make things easier for search engines. And these will position you better if you have integrated structured data. So do not forget to integrate them to draw your own conclusions.