online store

What do you need to launch your online store?


The Internet is currently one of the preferred channels for users to make purchases. If you have a business or plan to launch some kind of venture, having an online store is key. So take note of what you need to launch your ecommerce.

At a time when the internet plays a big role in people’s lives, not having a space in the digital world is considered a big business mistake. Currently, consumers choose to buy without leaving their home since it is much easier and faster. And if this is not the case, before making any consumption, they investigate and compare products through the internet.

Whatever the reason, you know that if you are going to start a business (or already have one) you have to create your own ecommerce. There are several tutorials that teach how to create an online store , that is why we are not going to tell you about it.

In this article, you will find everything you need to launch your online store.

#1 Analyze your product and audience

To be able to launch accordingly, it is important that you are clear about the audience to which you are targeting the product and what type of product you have. Launching an online clothing store is not the same as launching a digital course store.

Understanding this point well is essential to know how you are going to guide your commercial  and marketing strategy .

#2 Start designing a marketing strategy

Now that you are very clear about your audience (or your buyer persona), you must move forward with the design of the marketing 4.0 strategy . It is normal that there is the belief that it is not necessary to carry out this step when the investment or the business is small.

tips launch online store

The reality is that planning becomes essential when you have little budget for marketing. Therefore, take the time to study which platforms you want to be on and how you want to be known (not all social networks will be useful to you).

#3 Create a content plan for your social networks

Once you know the platforms you want to appear on, it’s time to start thinking specifically about your content plan. Surely, you are a consumer of social networks and you understand that content is essential when following a brand or business.

tips launch online store

This is why you should work on posts that are of interest to your target audience. Look for the content you upload to generate interactions between users.

#4 Set up ad accounts (and their respective tags)

The platforms you want to be on with organic content may not be the same as the ones you will advertise on. For example, one of the most powerful advertising tools is Google and you don’t need to create content there in order to advertise effectively.

Analyze which platforms you want to advertise on and start with the configuration. In most cases, account setup involves some issues related to the site code (such as pasting a tag to be able to measure the results well).

This may sound complicated, but don’t worry. There are tools, like Google Tag Manager , that make everything easier.

#5 Determine budgets and create advertising campaigns

The most awaited moment begins: to start with the investment. The reality is that, at first, your online store will not be known. If you choose to go only on the organic side, you will see long-term results. On the other hand, if you create advertising campaigns you will be able to see immediately how the traffic to the site grows.

The positive thing about digital advertising platforms is that you can invest what you want in the time you want, you choose. Determine a budget for each platform and start creating advertising campaigns that help you grow the business.

#6 Look at results with KPI’s to take care of the investment

Before activating the campaigns, you must be very clear about the results you want to achieve and how you are going to measure them. It is useless to invest in advertising, and create a marketing strategy, if you do not know what is most useful for your business.

tips launch online store

The bottom line is that you should really think about your KPIs and put them somewhere. You can make a spreadsheet that you complete on a daily or weekly basis where you can also see the return on investment (also known as ROI).