What is marketing for teachers? What’s the difference between marketing for students? What do students and teachers have in common? These are just a few questions that arise when teachers start thinking about marketing strategies.
Teaching is the occupation of transforming knowledge into practice. The education industry is not much different. In order to educate students, teachers must possess knowledge in order to teach. One of the keys to being a successful teacher is having a solid educational marketing strategy. Knowing your market and the best ways to reach out to them is critical to everyone’s professional success.
Education is a very niche industry. Most schools don’t offer classes on marketing because it doesn’t make sense to do so. However, marketing in education is a lucrative industry. It is an untapped market that is waiting for someone to figure out the best ways to market to the specific needs of the market. Most education teachers aren’t equipped or knowledgeable in the art of marketing.
Marketing for teachers should be modeled after the way marketing is done in the real world. Marketing for students is basically creating awareness among the general public of a new product, service, or concept. In education, this translates to the creation of students’ awareness. For example, if a school is about to launch a new curriculum, teacher marketing should target parents. They may know little about the subject, but they have an education in their home community about education in general. This is why parents are such a valuable market segment.
So what is marketing for teachers? Teachers need to get out and meet people! They need to market themselves! Teachers can market themselves by creating newsletters, posters, brochures, advertisements in schools and community centers, and advertisements in newspapers and on the internet. Using all of these tools together will allow teachers to not only create awareness, but also to build student interest. This combination of powerful media and personal networking will create long term relationships that will benefit your classroom.
The key to this approach is to first establish a connection between you as a teacher and students. Explaining a concept in relation to your work as an educator will connect with students and help them retain what you teach. When you begin marketing yourself as a marketer to potential students, you should identify those individuals who would most benefit from your particular type of education. This market research should be both broad and targeted. Once you have identified individuals that would benefit from your teaching style, try to tailor your communications and promotions to these students.
The reason this strategy is called “marketing for teachers” is because students’ needs are at the core of any educational venture. You want to provide information and resources that your students need to succeed in school, and you want these resources to be relevant to your students’ particular situation. Broaden your approach by recognizing that not all students are seeking the same thing; therefore, your messages need to be relevant to specific students’ situation.
Teachers who have never considered the Internet as part of their overall marketing campaign are missing out on a huge source of students, information and products. The Internet has been in use for more than 20 years as a tool for information and marketing. With a few clicks of the mouse, educators can not only tap into this rich source of information and market themselves to others, but they can also easily reach a much larger audience. If you are interested in learning more about how this powerful tool can help you market to students, visit the resource box below.