Anchor Text

What is the Anchor Text or Anchor Text and what is it for in SEO?


The anchor text or anchor text (translated into Spanish) is the text that is used in a link to describe it. But to understand it more clearly, in this article we are going to analyze everything related to this web element.

And it is that the fact of using them in our content helps us to give authority and distribute traffic. Precisely, that is where one of the main keys of this technique is, and that we will see during the development of the article. So… here we go!

What is anchor text?

As we have already mentioned, and in case it has not been clear yet, the anchor text is the text that anchors a hyperlink. That is, a link, either internal or external.

For example, I can talk about one of my link juice articles and invite you to read it by clicking on this internal link , or mention a specific brand like CashEddy via an external link. In both cases, we are using ‘anchor texts’.

What is the anchor text for?

The anchor text or anchor text helps the navigator to perceive what the content is going to be about where it is going to be redirected. On the other hand, it also serves (at the user level) so that people detect the link more intuitively.

So far everything is ok, everything is easy and simple to understand, but let’s go deeper. Because really, the anchor text or anchor text can help us optimize our website for Google and for users. Let us see how this can be so.

What is anchor text SEO?

There really isn’t a concept as such, since SEO anchor text is not a conventional definition (not even on Wikipedia). But if there is a technique, in which the anchor text can be optimized according to our convenience to optimize the SEO of our website and, therefore, to obtain better results in the organic search results pages (that is, in Google ).

First of all, we must separate this technique into three different fields; link building or external linking, link juice or internal linking strategy and user experience or UX (oops… I’ve done it again!).

The power of anchor text in Link Building

We can call ‘anchor text link building’ (although it is more a search pattern than a well-defined concept) to the technique that helps us artificially generated external links to obtain their maximum potential.

In case you don’t know, link budding is a technique in which external links pointing to a web or a web URL are generated artificially (that is, by buying them or reaching an agreement with any webmaster or owner of a medium), in which the organic authority of a website is increased in the face of search engines and, with it, the positions of its URLs.

How to harness the power of anchor text in a Link Building strategy?

The quick answer is by manipulating them. In fact, one of the differentiating factors between a link building strategy and a link baiting strategy is that with link building we can manipulate the anchor text according to our strategic needs, and with link baiting we depend on the anchor text or anchor texts that wish to include the people who have linked us.

And how do we handle them? What anchor text suits us best? That is the question. Everything will depend on the link building strategy that you carry out.

For example, we have designed a link building strategy where we want to have a high volume of internal links coming from few domain referrals. In that case, perhaps it would be best to include varied anchor text. But that ‘varied anchor text’ may sound unknown to you, so let’s see the different types of anchor text we can use with some examples:

  • Keyword anchor text: As its name indicates, it is the text that includes a link with the keyword that we want to position. Example:


  • Branded anchor text: This type of anchor text is used to position a personal or corporate brand in a market. Example:


  • Flow anchor text: They are anchor text that help the navigation flow. That is, they facilitate reading so that the user navigates through different web pages. Example:


  • URL anchor text: This type of anchor text is usually used to make a link natural. It simply uses the same URL that is going to be linked. Example: ‘’.
  • Image anchor text: They are not usually used much externally, however internally their use is more frequent. They are those that instead of having an anchor text, have an anchor image. Example: Banner.

And so far my definition of what anchor-text is and how we can take advantage of it in SEO. Did you know all its forms and possibilities? I read you in comments!