The world seems to have turned upside down and Apple has lost its spot as the premier smartphone maker. This could have been foreseen when iPhone sales declined against the equally popular Android platform in the second half of 2021. There are two major reasons behind the slump. The first is competition from smartphones running on Android OS and the second is Apple’s troubled relationship with customers.
The problem with iOS lies in its user interface, specifically the App Store, which has been set up to compete with the extensive collection of apps available for Android users. As more people became aware of the availability of apps on the Android platform, they began to move towards the new platform. However, they found it difficult to find an app they would use on the Apple devices since it had very few options and was confusing to use. The result was a drop in the number of applications that were downloaded every day on the iOS device.
The second problem stems from the poor reception of the iPhone 4 and a perception that this was the failed smartphone series. Apple saw this as a big opportunity to push its mobile operating system further into the minds of iPhone users. As a result, the company has been trying to regain the lost market share since the introduction of the iPhone and iPad. In fact, Apple CEO Tim Cook said at an investor’s conference that the company is “very bullish” about the prospects for the iPad and iPhone in the upcoming years.
However, Cook’s optimism could be tempered by the fact that it would still require at least three additional installments to push Apple into the lead position in the smartphone market. If it would happen, the company would be able to gain about 20 percent of the smartphone market share, according to estimates. The biggest problem facing the company is the large investment required to make its products like iPhone and iPad competitive in the smartphone industry. This leads to the question of whether these devices will be able to sustain the sales declines that they have experienced in the past.
Although Apple has several strategies to improve its market standing, analysts are not optimistic about the company’s chances in reviving its share of the smartphone market. For one, the iPhone has significantly lagged behind other smart phones when it comes to features and capabilities. It would require a major operating system update to add new features and provide users with an enhanced user experience. This would also allow the company to regain some lost customers to its brand. However, investors believe that the iPhone’s functionality will not be able to overcome the competition in the coming months.
The other problem facing the company is the operating system that it currently uses, Mac OS X. Apple is known to be the developer of the most widely used computer operating system in the world. If it would release a new operating system in the market, it could severely hurt its sales. Apple has already indicated that it would release an upgraded version of Mac OS X early next year. Analysts believe that the new operating system that will be released would simply be designed to introduce new features and applications.
The Mac OS X has also experienced several problems in the past. One notable issue is that some people were having problems using the operating system because of its slow performance. Apple released an update to fix this issue, however, this didn’t help. Some users have reported that their computers are even slower after installing the update. Since then, the company has remained firm on its decision not to develop an additional operating system.
With Apple’s current situation, other players in the mobile market are gaining ground. Android and Blackberry have already created a stir in the mobile market, causing Apple to lose its grip on the entire tablet market. The iPhone may be a revolutionary device, but it is not able to battle other competitors who have greater resources and the know-how to succeed in the market. The only thing that Apple can do now is to take advantage of its huge market to maintain its stronghold in the industry.