Search engine optimization has become the need of the hour to remain a step ahead of the competition. Do you know SEO helps establish your reputation in the online market? 

Furthermore, most of the users don’t go past the first page of SERPs to look for desired results. And when your rankings improve on the first page itself, there is exponential growth in the amount of traffic. 

Next, the interesting fact is that SEO is not composed of a single factor. It requires continuous efforts and strategic moves to bear proper results. Meta and title tags are the crucial factors that impact website rankings considerably. But, How? We’ll find out in the coming sections.

What are Meta tags and their SEO relevance?

Meta tags are part of the HTML header code. They are not part of the web page text. But, they are metadata descriptors that tell what page is about. 

Search engines match the meta tags with the user queries. Its relevance matters the most! Higher is the relevance, higher will be the website rankings on SERPs. Also, SEO company India can create appropriate meta tags for optimizing your website. 

Meta tags are not a single entity but a combination of different parts. Let’s see which ones are these:

Title tags

Title tag is the first part of HTML code. It shows what a web page is about.

For example: In the above screenshot peace of mind is the main keyword asked in the query. Accordingly, search engines display results having these common keywords. 

How does it matter for SEO?

A clickable and enticing headline will drive traffic rather than a lame one. Now, one may create very big or very short title tags. Both sides, it won’t solve SEO purposes. Its optimal length is 50-60 characters. It is influential in improving website rankings and user experience. 

Title tags must reveal by itself, what it wants to convey to users. Some of the styles that are prominent:

  • List based title: List based titles attract more users as compared to normal ones like N ways to improve your health. 
  • Guides: Sometimes users are looking for Guides to have complete actionable steps on the subject. 
  • Question based headings: Humans face some problems and then they start looking for solutions. Questions resonating with the mind of the target audience will get more clicks.
  • Unique titles: Google prefers unique titles. For this, you can list down related topics and combine two or three most related ones. In this way, you can come up with unique topics.
  • Add a hook: Captivating hook can grab instant attention of users. Revive boring topics with trending news. 

Meta description

Meta description is the second most important meta tag. It is the HTML elements that gives the gist of the entire web page. Now, it depends on the SEO strategist how to design meta description. 

Ideal length of meta description lies between 155-160 characters. Now, random meta description is of no use. A well-thought out meta description gives you an edge over others. Users will choose to click on a link with a meta description that gives rich information.

Check out these parameters and see what’s suits your business the most:

Compelling ad copy

Meta description can serve as a copywriting copy as well. Readable advertising copy will drive more CTR than simple copy. Put essential words in bold to improve their significance. You can add your unique selling points to get more sales.

Emphasizing clarity

Clarity based meta descriptions tell users what they are going to get ahead. You can combine questions within the text or add the purpose behind your website to provide more clarity. 

Call to action based

CTA based meta descriptions are helpful in directing users to specific actions like apply today, subscribe, or purchase this offer. It can include certain deals, offers, latest addition in the product alongwith power packed words. 

Canonical tags

A canonical tag is an HTML element to tell search engines that a specific page is duplicate. For this, format “rel=canonical”.  It helps search engines index required pages rather than getting confused between two similar pages.

Alt text tag

A description to images is known as an alt text tag. They are effective in expanding the reach of the web page to visually impaired persons. Search engines play its audio file.

Robots Meta tag

Robots Meta tags tell search engines how to crawl the web page. 

They are:

Follow/ Nofollow: Web spider will follow or not to follow all the links in the web page.

Index/ NoIndex: Search engines will index or noindex links on the web page.

Conclusion

In brief, meta tags and title tags affect SEO to a great extent. SEO marketers can strategically use these tags to enhance user experience and improve search results context. 

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