The Fundamentals of Chicago Billboard Advertising

Chicago is not only one of the most iconic cities in the United States, but it’s also one of the best places to advertise your business. Billboards in Chicago are extremely effective, with a median of 952,498,593 impressions per billboard during a four-week campaign. Clearly, advertising your business on billboards in Chicago is well worth the money. Even if just 1% of those impressions convert into clients, that is 9,524,986 additional clients every four weeks per billboard. Chances are, you’ll see a higher conversion rate than just 1%, so it’s quite evident that Chicago billboard advertising is worth the investment. 

If you are considering advertising your business on billboards in Chicago, this article is for you, because we are here today to tell you the fundamentals of Chicago billboard advertising. To learn everything you need to know before you dive headfirst into advertising in this Illinois metropolis, keep reading.

Understand Your Audience in Chicago

When it comes to advertising in general, the most important thing to consider is who your audience is. What are the demographics of your audience? What do they like and dislike? What is the primary age group? If you don’t understand the audience that you are targetting, you won’t know how to develop your marketing strategy to best appeal to this particular group of people. For advertising on billboards in Chicago, you must understand what the people in Chicago are like. Of course, there is no one-type-fits-all; every individual is different and unique, and no single type of advertisement will appeal to every person in this enormous city. With a population of approximately 2.7 million, you’ll need to do your research on the city to understand exactly who your advertisements should cater to. 

Place Your Billboard Where Your Target Audience Is 

Let’s say you’ve already done your research on the people you’ll be advertising to in Chicago, but what you really need to do is find the place where your target audience is. For example, say you have a business that offers financial advice to young professionals forming startups. In this example, your business has a very particular target audience. Therefore, you should place your billboards accordingly.

Your ad probably won’t be very effective if it is in a location populated by mostly elderly people or families, both of which are people groups that might be uninterested in financial advice regarding startups. On the other hand, you’ll want to find the places that are mostly populated by young professionals, people going to university for business, and new entrepreneurs. 

Thankfully, there are many locations for billboards in Chicago, and AdQuick is a great resource for anyone looking to advertise in this city. AdQuick can help you both find and book available billboard locations in any US city of your choosing. If you want to start advertising using out-of-home methods in Chicago, then head over to the AdQuick website. 

Make Your Billboards Pop 

Since Chicago is a city of concrete, a lot of the scenery is gray and drab, although the city itself is full of life. If you want people to notice your billboard, then it shouldn’t blend in with the rest of the city; you need to make it pop and be eye-catching.

A simple way to do this is to incorporate a lot of bright colors into your advertisement. The goal is to turn the heads of passers-by; people shouldn’t be able to walk past your billboard without instantly noticing it. Designing your billboard with bright complementary colors will make it stand out even more. Some examples of complementary colors are yellow and purple, blue and orange, and red and green. Just by adding bright complementary colors instead of gray and other neutral shades, you’ll attract the attention of so many more people and make that many more clients. 

Keep Your Message Short and Sweet 

In addition to being colorful, your billboard should also include only a sentence or two about your business and what it has to offer. If people are driving by, they won’t have the time or motivation to read an entire paragraph on your billboard.

A large percentage of people in Chicago are busy professionals, so they have even less desire to read a long message than the average person. Determine what you want your billboard to communicate, and condense that information into a sentence or two. Make sure to always include your business name and/or website address as well so people know where to go to learn more about your business. 


In summary, here are the fundamentals of Chicago billboard advertising we touched on in today’s article: 

  • Understand your audience in Chicago
  • Place your billboard where your target audience is
  • Make your billboards pop
  • Keep your message short and sweet

By following these tips, you’ll be ready to start advertising your business on billboards in Chicago in no time. You’ll quickly understand what we mean when we say that Chicago is one of the best cities to advertise in once your business starts taking off like never before. 

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