Top 5 Lead Generation Strategy For Resellers
Cold calling is a great way to generate leads, but before you do this, you should create a list of economic buyers. Another no-brainer lead generation strategy is asking existing clients for referrals. To do this, you should have a list of contacts and email addresses of existing clients. This will allow you to ask them for the names of any people they may know who would be interested in your product.
Content marketing
When it comes to content marketing, a reseller’s best friend is the sales team. It is important for the content marketer to build a relationship with the sales team, but it is also crucial to measure success and learn from the feedback from salespeople. Neil Patel, a marketing guru, recommends identifying the pain points of prospects and using commercial keywords in your content. Performing market research and interviewing salespeople is a good start, but don’t forget to include them in the process.
Content marketing strategies include branded, color-matched content, peer pressure, and the offer of a freebie upon subscription. Research shows that 71% of marketing-generated inquiries never get followed up. As a result, many marketers pass these inquiries to sales without qualifying them first. For this reason, the content marketers use to generate leads should be highly informative and entertaining. To help businesses generate quality leads, Marketopia is the perfect tool.
When generating leads, a reseller should have a documented content marketing strategy. The strategy should ensure a seamless alignment between the sales and marketing departments. A documented strategy will also give the marketing team focus, and allow them to make decisions with the strategy in mind. And it will help salespeople close deals faster. A salesperson interacts with prospects every day and provides vital insight to the content strategy.
Influencer marketing
If you’re looking for ways to generate leads for your reseller business, consider using influencer marketing. Much like word-of-mouth marketing, influencer marketing involves businesses finding influential members of online communities and paying them to spread the word about their products or services. Influencers typically have large social followings and are experts in the product category they cover. In return for promoting their products or services, companies often give them free products, cash, or some other type of compensation. Influencers spread the word about their products and services across many platforms, including blogs and websites.
To identify influential users on social media, marketers can use Twitter analytics tools. Once they’ve identified influencers, they can reach them via private message. Microinfluencers may have contact information in their bio, or a website that indicates that they’re affiliated with a brand. Once you’ve identified the influencers, reach out to them through private messages or DMs.
Using online quizzes to generate leads is another effective way to reach influential people. True and Co, for example, offers an online bra fit quiz that encourages customers to enter their email address. This simple assessment generates leads. Similarly, True and Co holds seminars and unique events to build meaningful relationships. Once influencers are interested in what your business offers, they will likely contact you.
PPC
Social media marketing is nothing new. However, few resellers realize that this form of online advertising has a high ROI. LinkedIn, for example, has more than twice the buying power of the average internet user. Regardless of the cost, it is an effective way to target decision makers. You can also target your audience with social media advertising, such as Facebook. But, be sure to target the right audiences. For example, B2C audiences should target Facebook, while B2B audience members should look to LinkedIn, YouTube, and Reddit. Both Facebook and Instagram have large followings, and engaging with these audiences can help you generate leads.
A long-form blog post can be time consuming to create, but it can help your company attract new customers. Using a Content Marketing toolkit can save you time and help you write SEO-friendly blog posts. Other lead generation strategies involve rewarding existing clients. Reputation in the industry can have a profound impact on long-term success. People trust recommendations from friends, so personal testimonials can go a long way. Good reviews are social proof for decision-makers.
Pay-per-click (PPC) advertising is a powerful lead generation strategy that many ecommerce companies use. PPC ads attract consumers and close deals on the same interaction. This strategy is effective when big ticket items are sold on the Internet because they have high customer lifetime values. You can generate leads through PPC advertising by targeting a few high-value keywords. Make sure to select relevant keywords, as if you use the wrong keywords, your PPC campaign will fail miserably.
Event video
If you’re a software reseller, you know how crucial it is to generate leads. However, you may not be sure how to use video to achieve your goal. You should conduct a funnel gap analysis and identify your strengths and weaknesses. If your company is struggling to generate leads and has a high visit-to-lead conversion rate, you might consider using video to attract new visitors and nurture them.
Live events are a great way to generate leads for your pipeline. These events are free and provide great opportunities to connect with prospects. One example is True and Co. They have a quiz online where attendees can learn their bra size and gain valuable insight. By requesting an email address, these companies generate thousands of leads every day. They also hold seminars and unique events to give their potential customers information about their products and services.
Product and service discounts
This top lead generation strategy for resellers involves a range of different tactics. In the first place, it can be very inexpensive. By offering a discount on a service or product, you’ll have the opportunity to target people who don’t normally purchase a product. The second approach is based on discount sites. Discount sites are great for getting your brand name and product or service in front of new customers. And because these discount sites tend to be organized geographically, they’re also great for reaching people with a tight budget.
Another effective lead generation strategy is to offer product and service discounts. These promotions build a relationship with your potential customers. Once you’ve acquired their contact information, you can follow up with them with email messages and special offers. This will increase customer retention and improve sales and marketing alignment. A successful product and service discount strategy will ensure that your marketing and sales departments work in sync and get the most out of both departments.
In addition to offering discounts on your services and products, you should also run online quizzes to capture customer details. True and Co, for example, offers a bra fitting quiz. Customers can fill out the quiz and provide their contact information. This easy way to generate leads is by making your website more interactive by allowing visitors to enter their email address. By incorporating these strategies into your website, you can build relationships with potential customers and increase sales.
Asking for referrals
Getting a referral is a great way to gain a new customer, but you must know when and how to ask. Referrals are usually more likely to provide you with referrals right after you’ve provided them with a service or product. You should aim to ask for referrals as soon as possible after a sale, since customers often become mini brand ambassadors after a purchase. It’s also important to know that asking for a referral is becoming increasingly difficult as more consumers battle inbox overflow.
Asking for a referral puts you ahead of your competitors. However, it doesn’t guarantee a referral; you must also make your referral source do something about it. Fortunately, there are many ways to get a referral. One of the easiest is by providing exceptional service. Successful MSPs move beyond reactive break-fix work and become strategic partners, providing value to their customers’ businesses.
The benefits of asking for a referral are many. It allows you to tailor your sales communications to the type of customer you’re after. By focusing on this kind of customer, you’ll be able to create targeted campaigns and content to maximize your chances of winning a deal. A referral has a higher closing rate than any other lead, and its sales cycle is also significantly shorter.
