In doing SEO Services, guest posting is but one of the many ways which can help your site potentially gain better credibility and authoritativeness according to Google’s Webmaster standards. As the name suggests, guest posting is all about publishing a post on another website, hence making you, the writer, the “guest author” for that post.
Guest posting or guest blogging is generally part of link-building efforts. Usually, guest posts are submitted to sites in exchange for an outbound link that redirects to a page in your domain. It can also potentially help your site generate more traffic and fare better on the Google SERPs.
However, like for many SEO strategies, there is a right way to do guest posting. You don’t just simply write whatever you want, publish it on another site, and expect that you’ll benefit from it in the way that you want to.
With that in mind, you may want to avoid some guest posting mistakes that you should know about. Read on to find out more.
Writing About Your Business
One of the first rules about submitting a guest post is that you should make sure that the content is worthy and relevant. You definitely want to steer clear of writing about your own business or writing about any topic that veers into sales talk or anything promotional.
Why? Because this may even drive your readers away. A main driver behind why you’re even having a guest post published is to make sure that you contribute something unique and useful for your potential readers.
You wouldn’t want to spam the page of the site with numerous articles that are insubstantial and don’t really offer anything with regards to engaging the visitors of that site.
Writing for Websites That aren’t Related to Your Niche
In SEO, both quality and quantity share the same footing. Think about this way: Through publishing quality blog posts or guest posts that contain relevant content at a timely schedule, you’re consistently providing your readers with information that could meet their queries, whenever they look up something from the Google search engine.
So, you try to bolster your link-building efforts. You manually contact several webmasters or website owners and try to come up with an agreement that allows you to guest post for them.
But no matter how many sites you reach out to, there just doesn’t seem to be anything fruitful coming out of your efforts. When met with this situation, maybe it’s time for you to assess the websites you’re writing for.
It’s crucial that your guest posts are published on a website whose business or niche is closely related to what you do. For example, if you’re in the SEO business, then it follows that you’ll want to submit your posts on websites that have a high domain authority (DA) for that field of business. Publishing for a site that focuses on selling aquarium products, on the other hand, simply won’t make sense.
Sending Redundant Content
One thing webmasters are iffy about is receiving content from writers that have already been posted elsewhere. At times, writers concurrently try to reach out to different webmasters to increase the chances that their article will be published on the web. The problem with this approach is that there might be a case of redundancy. This happens when one webmaster already has approved of the article, then after which, another one approves it again. The latter webmaster that approves it then ends up not having an original content since it was already published by the first webmaster. This could easily be solved if the guest poster or the person sending the articles would be vigilant in knowing whether or not the content he or she wrote has already been published.
Not Reading the Guidelines
In much the same way that you want to write valuable content for a guest post, you also want to make sure that you’re following the guidelines of the website you’re publishing for.
Usually, these guidelines are also posted within their website and are easily viewable for guest posters to access. Be aware of strings of keywords located on that site namely: “write for us, become a contributor, submit a blog” and the like. This signals that they’re accepting these forms of writing.
When you skip this step, you can potentially waste both yours and the site owner’s time. This is because the guidelines contain useful information that point you, the writer, on the kind of permissible content, word count, formatting, media inclusions, anchor texts, and other standards that are accepted by the site.
Don’t let it get to the point where a post has to be personally flagged by the website’s administrator for not adhering to their directions.
Forgetting to Add an Inbound Link
Most guest post guidelines from other sites already allow you to include several links that link back to your blog or website. But there are some cases where you may forget to include this in the guest post.
When you don’t place an inbound link on a post, you’re missing out on tons of opportunities for high traffic as well as a good number of page views. While you may have published content that is unique and practical for visitors of a particular site, you can’t really benefit much from it without an inbound link that redirects the readers to your page.
With an inbound link, however, you’ll have the chance of gaining more referral traffic. Your potential site visitors will have the chance to read up on all the other resources that you’ve published on your own site as well, and not only your guest post.
Some mistakes that you may make when it comes to SEO guest posting include the following: writing for unrelated websites, failing to read the guidelines, writing promotional articles for your business, and forgetting to add inbound links.
More often than not, when you’ve produced an insubstantial guest post, it won’t go as far as being published on another website — this is already an indicator that you’re not meeting some guest posting standards set forth by the owner.
When you’re met with this situation, go back to your content. See what you’re doing wrong, rectify it, and make sure that it doesn’t happen again in the future.
Kyle Francis Ong
Kyle is a freelancer with a knack for writing. While other writers prefer tackling specific niche topics, Kyle wishes to challenge himself by writing for different ones. These niches include the ones about businesses, home improvement, fashion and lifestyle trends, and many other more.