It is an indisputable fact that more and more users make their purchases through their mobile devices. This is the reason why any ecommerce should adapt to all types of devices if they want to increase their sales.
Therefore, to facilitate the user experience in your ecommerce through their mobile phones and different screen resolutions, we recommend some keys and tips to optimize your online store and, thus, increase your profits.
Adapting your online store or ecommerce to mobile devices not only means reducing costs or reaching more potential customers; but also thanks to geolocation apps you can obtain valuable information from your customers.
Next, we see the most important keys that you should take into account to optimize your ecommerce as much as possible.
1. Fast charging
The first relevant point is the loading speed of your website. This way, your customers will get what they’re looking for quickly and won’t leave your site to search your competition.
On the other hand, you should know that Google positions those web pages that load in a maximum of 1 or 2 seconds. So to improve the speed of your page , you should consider some aspects such as these:
- Optimize heavy images.
- Delete unnecessary content.
- Avoid outdated technology (such as Flash).
2. Simple and practical design
Think that the design should be simple. When the user enters your ecommerce, they should easily find what they need through your menu.
The user must obtain a satisfactory experience during the time they remain on the web, since one of the SEO factors that Google will give the most importance in 2020 will be the time spent.
Also, here are some factors to keep in mind to achieve a simple design:
- Less text, images and decoration on the website.
- Organized, simple menus without the user having to scroll a lot.
- Add filters to facilitate the user’s search and include the search function.
3. Web mobile-friendly
To check that your website adapts to all mobile devices, you can enter the Mobile Friendly Test . In the event that it is not optimized, a panel will appear with all the errors that you must solve.
Some of these errors can be a slow loading speed, an inappropriate size of some elements, too much scrolling, too much text, etc.
4. Do not abuse ads
Avoid pop-up ads that end up taking over the user’s entire screen, because you will only get them to leave your site and never come back.
Users who opt for mobile devices to browse online stores do so mainly because they find it more convenient to compare prices, look for offers or ask questions.
For this reason, it is more advisable to include a top banner, just below the brand name, than to put a pop-up that the user finds difficult to close and annoying.
5. Facilitate instant registration to the user
Some online stores ask the user to register so that they can finalize their purchase. The drawback is that many brands offer a slow and tedious check-out process, where they ask for unnecessary data, which makes the user desperate.
On the other hand, other ecommerce sites prefer to ask the user to register as a guest so that they can finish their purchases.
We recommend that you always try to persuade the user to register. In this way, your data will be saved for the next purchase, and you can even make your wish lists. Of course, try to keep the registration form short and only ask for the most important data.
After seeing all these keys and tips to optimize your ecommerce for mobile devices, record this in your mind:
Remember that the longer users spend browsing your site with their mobile phones, the better position you will get in the search engine. But that will also be a sign that their experience is being good and they will have more possibilities to stay, to finalize their purchase process and to retain them.