On many occasions, the concern of many companies is to find a suitable professional for the design and development of their website. Once found, these managers are relieved to be able to focus on other important tasks in their business.
But do you think it’s appropriate to wash your hands and leave all the weight to the designer or the agency you just hired? It is clear that the involvement of the company or brand is key when hiring a page to a web designer. So the challenge here is for both parties to get involved, at the same level.
So that you do not make the mistake that others have already made when contracting the development of a website, we list below the most frequent mistakes so that you can avoid them and get a website that sells and attracts users.
The most common mistakes when hiring the development of a website
If you are about to launch your website, we advise you to carefully analyze your business, your target audience, your needs and set a realistic goal before placing your trust in any agency or expert. Because if this information is not completely clear to you, you will throw your money away on deaf ears.
In short, these are some of the most common mistakes that are made:
1. Not understanding that the more competition, the more investment a website requires
Many are aware of the importance of being visible on the Internet to increase their income. And it is these same ones who invest in an action plan, for growth, to position themselves in Google, and reach more people; because at the end of the day that is the objective of a web page for commercial purposes, to sell more and increase your profits.
Therefore, if you want to start a web page to sell products or services, you should know that there is more and more competition because everyone wants to appear at the top of the search engine. And the only thing you can do in the face of so much competition is to invest in SEO positioning actions, content marketing and advertising.
So after having your website ready, don’t sit idly by waiting for the sales to arrive on their own. You will need to continue to invest in these solid growth strategies.
2. Not conveying to the designer or agency what your goal is
Something very common that happens today is the lack of communication between designer and client. And much of the blame comes from the latter.
Although many entrepreneurs use their website as an online showcase to make themselves known, they forget the most important thing… Define their objective!
3. Do not previously carry out an SEO positioning study
A keyword study is a key necessary information for any web page. As a general rule, agencies usually have an SEO on their team, but if you hire a freelance designer, it is likely that you will have to previously hire the services of an SEO to know what keywords to use in the texts of your website.
This information will be very valuable in web development to determine, for example, which products should be given more importance. But in addition to this information, analyzing the keywords of your competition will be another must that you should not overlook to check if there is any important keyword that they have not used and you can take advantage of to make a difference.
4. The null involvement between agency and client
No person will know better than the owner of the business what he wants to sell. Therefore, the level of involvement between the agency or designer and the client must be the same.
The more information the client provides, the professionals will be able to create an appropriate corporate identity in tune with the brand’s philosophy. But, if instead, a client provides poor data about his brand, the designer will not be able to do magic with the little data received and in the end the web will not be of quality.
5. Hire a designer or agency without any reference
An agency or designer that does not have references or a portfolio of work done so far on its website does not generate any trust.
Do not entrust this work to agencies or designers who do not have a long professional career in the design and programming sector. And for this, we recommend that you read the opinions and testimonials of customers who have already tried their services.
6. End the relationship when the design is ready
Another of the most frequent mistakes is to end the professional relationship before time. If your website is already designed, this does not mean that it can roll alone, without any external help.
Over time, you have to analyze metrics and check that the website is optimized to the maximum so that Google can position it. That is, you have to pay attention to some elements like these:
- Have an optimal loading speed.
- That the time spent by users on the web is correct.
- That the contents are updated periodically.
After analyzing all these mistakes, remember that the professional background of the web design and development agency that you are going to hire is an important point to consider. But it is useless to be exceptional and have a complete team if the client is not 100% involved.
In case there is no fluid communication between the client and the agency, the result of the web will be more similar to that of a business card, than to that of a web page that wants to sell. And that way you will never achieve your goals, do you think?
